Life in big cities has many advantages and one of them is also having a testing center where you can take a Salesforce exam. The rest of us have two options — we can drive to a big city and take the exam there, or we can take an exam online. For years I thought that only the first option was the right choice for me, and I have to admit that I had an irrational fear from taking the online exam.
Author Archives: Martin Gessner
Focused and Certified: Vidyalakshmi Srinarayana — The Rise of Women in Information Technology
According to the National Center for Women & Information Technology, women only make up 25% of the IT workforce in the United States. This makes it difficult for women to feel comfortable and supported in IT spaces, as the culture is oftentimes unwelcoming or even hostile to women. In this interview, Focus on Force’s Vidya Srinarayana shares how she started her journey through 8 Salesforce certifications, why she says getting certified is an equalizer, and why she encourages Salesforce newbies to start with the Salesforce Associate certification!
Work-Life Balance for Women in Salesforce: Tips and Strategies
For many women in Salesforce, achieving a work-life balance can seem like an elusive goal. With the fast-paced nature of the tech industry and the pressure to excel in a male-dominating occupation, it can be challenging to find time for personal life and self-care. However, it’s possible to take control of your work-life balance.
Tips for passing the Salesforce Associate exam on the first attempt
Salesforce has released yet another certificate! This time, the target audience is newcomers to Salesforce! The Salesforce Associate exam is an entry-level certification exam that tests your knowledge of Salesforce and its capabilities. The exam is designed for professionals who are new to Salesforce or have limited experience using the platform. The exam consists of 60 multiple-choice questions, which must be answered within 105 minutes.
Focused and Certified: Lorenzo Degan — A Salesforce Professional’s Advice For Salesforce Career Aspirants
Shortly after doing this interview with Focus on Force, Cognizant’s Lorenzo Degan added another feather to his cap — the Salesforce Associate Certification. Lorenzo is currently 3X Salesforce certified in Admin 201, Platform App Builder, and Associate. Find out how he got started in Salesforce, what kept him motivated in his Salesforce journey, which areas of the Admin 201 certification exam he says learners should focus on the most, and what his advice is for those who are just starting their Salesforce journey.
7 common mistakes to avoid when using Salesforce
In the era of digital marketing, managing a company’s complex client database effectively is one of the largest issues it faces. Businesses have become significantly more diverse over the years, and new rivals are quickly flooding the market. Additionally, since new technological developments permeate every industry sector, it is imperative for companies to adapt to these changes.
10 Tips for passing the Salesforce Business Analyst exam on the first try
Salesforce released the Business Analyst certification exam in July ‘22. As it was in really high demand here at Focus on Force, we created and released the Business Analyst Practice Exams back in October.
The Top Features of Salesforce Customer 360
Salesforce Customer 360 is a technology that aims to help businesses enhance the customer experience by utilizing a complete view of every consumer. It is designed to provide businesses with a centralized, 360-degree view of each customer, which enables them to make more informed decisions and improve customer engagement.
Focused and Certified: Trevor Lobel — A Cape Town Consultant’s Salesforce Journey
4orce Cloud Consulting’s Trevor Lobel is a 4x certified Salesforce Consultant based in Cape Town, South Africa. He was working for a non-profit organization when he discovered Salesforce, saying that it was a combination of three things that drew him: technology, systems, and people. Find out which of his four certifications he considers his hardest, what tips he has for those preparing for the Service Cloud Consultant certification, what a typical working day for him is like, and what advice he has for those aspiring for a career in Salesforce!
Focused and Certified: Ian John Caluscusan — A Full-Stack Developer’s Transition To Salesforce
Ian John Caluscusan is a 5x Salesforce certified Product Owner/Salesforce Developer for Focus on Force. As a Full-Stack Developer, he was leading a small team of developers when their company decided to tap into the Salesforce market. Find out which of his five certifications he considers his hardest, which areas of the Platform Developer II certification he thinks learners should most focus on, what a typical working day for a Focus on Force employee is like, and what advice he has for Salesforce beginners!
5 Tips for Optimizing your Salesforce CRM
When your Salesforce CRM needs are changing quickly and you operate in a fast-paced workplace, you begin to deal with technical problems like technical debt, unclean data, and low adoption. Are you having trouble figuring out how to make sure your organization is operating effectively with having little time and money?
Focused and Certified: Shamli Nikam — From the Hospitality Industry to Salesforce
4x Salesforce certified Focus on Force correspondent Shamli Nikam is based in Boise, Idaho and an Application Analyst for the J.R. Simplot Company. She was working in the hospitality industry when she was tasked to learn the Salesforce platform. Find out what her goals were when first starting, which areas of the Experience Cloud certification she thinks learners should focus on, what a typical working day for her is like, and what advice she has for Salesforce newbies!
Tips For Making the Most of Your CRM in Your Marketing Efforts
CRM is more than just resolving customer issues. It can be a great tool to use during the pre-sale stage if one has the right perspective and an effective strategy. Modern marketers use CRM as a chance to understand how to connect client personality features and behavioral patterns with brand positioning.
Focused and Certified: Angelina Davydova — An Order Management Consultant’s Foray Into The Salesforce Ecosystem
Angelina Davydova is an Order Management Consultant for Emakina in Amsterdam, The Netherlands, whose Salesforce journey started because of her manager asking her to focus on the Salesforce Order Management System. Find out what her goals were when first starting, which areas of the Admin certification she thinks learners should focus on, what her motivation was when first starting, and what advice she has for those planning on joining the Salesforce ecosystem.