Salesforce Associate Certification Guide
The Salesforce Associate credential is designed for Salesforce professionals who possess the necessary knowledge, skills, and experience to understand and utilize the Salesforce Customer 360 Platform. Candidates should have a basic understanding of how an integrated CRM platform can connect departments and customer data. They should be familiar with the Salesforce platform as a user or learner and be knowledgeable of common business use cases. This exam is suitable for those who are new to the Salesforce ecosystem and may be looking to pursue a career in Salesforce or become a Salesforce Certified Professional.
Key Facts
The exam is made up of 40 multiple choice questions
70 minutes to complete
The passing score is 62%
There are no prerequisites
Cost is USD $75 and the retake fee is free
This information will assist you if you’re interested in becoming Associate certified and includes an overview of the core topics in the exam.
There are 4 areas of knowledge that are covered by the Associate certification.
Objective | Weighting |
---|---|
Salesforce Ecosystem | 32% |
Navigation | 28% |
Data Model | 25% |
Reports & Dashboards | 15% |

Associate Topic Weighting Chart
Associate Certification Contents
The following are the core topic areas of the Associate certification and what you’re expected to know:
Salesforce Ecosystem
This topic includes the following objectives:

Navigation
This topic includes the following objectives:

Data Model
This topic includes the following objectives:

Reports & Dashboards
This topic includes the following objectives:

To prepare successfully for the certification exam, we recommend to work through our
Associate Study Guide and Associate Practice Exams
Associate Study Guide
Every topic objective explained thoroughly.
The most efficient way to study the key concepts in the exam.
Associate Practice Exams
Test yourself with complete practice exams or focus on a particular topic with the topic exams. Find out if you are ready for the exam.
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