Salesforce Marketing Cloud Administrator

Certification Guide

The Salesforce Certified Marketing Cloud Administrator program is tailored for professionals skilled in configuring Marketing Cloud products according to best practices. These individuals typically have a strong grasp of subscriber data management and are adept at navigating the Setup menu. Certified Administrators excel at troubleshooting account configurations and addressing user requests with confidence and expertise.

Key Facts

The exam is made up of 60 multiple choice questions

105 minutes to complete

The passing score is 67%

There are no prerequisites

Cost is USD $200 and the retake is $100 if you are unsuccessful

This information will assist you if you’re interested in becoming Marketing Cloud Administrator certified and includes an overview of the core topics in the exam.

There are 5 areas of knowledge that are covered by the Salesforce Marketing Cloud Administrator certification.

Objective	Weighting
Digital Marketing Proficiency	13%
Digital Marketing Proficiency	18%
Setup	38%
Channel Management	16%
Maintenance	15%

Marketing Cloud Administrator
Topic Weighting Chart

Marketing Cloud Administrator

Certification Contents

The following are the core topic areas of the Marketing Cloud Administrator certification and what you’re expected to know:

Digital Marketing Proficiency

This topic includes the following objectives:

Describe governance and compliance in relation to digital marketing.

Recognize security best practices for data, permissions, and PII.

Describe Marketing Cloud product inventory and product offerings.

Subscriber Data Management

This topic includes the following objectives:

Given a scenario, describe the contact model.

Given a scenario, evaluate data quality.

Explain preference and profile center concepts.

Setup

This topic includes the following objectives:

Given a scenario, implement the configuration of business units, users/permissions, and security/passwords.

Given a scenario, determine how to configure integrations.

Given a customer's business requirements, determine how to import data into Marketing Cloud.

Given a customer's business requirements, determine how to import data into Marketing Cloud.

CRM Email Marketing - Salesforce Marketing Cloud

Channel Management

This topic includes the following objectives:

Given a scenario, describe the configuration of Mobile Studio.

Describe the elements/components of data quality.

Given a scenario, describe the configuration of Social Studio and Advertising Studio.

Explain the concepts and typical use cases of Journey Builder.

Maintenance

This topic includes the following objectives:

Given a scenario, describe solutions for data extraction and report generation.

Given a scenario, monitor a Marketing Cloud account and provide system availability.

Given a customer's business requirements, determine how to import data into Marketing Cloud.

To prepare successfully for the certification exam, we recommend to work through our

Marketing Cloud Administrator Study Guide and

Marketing Cloud Administrator Practice Exams

Marketing Cloud Administrator
Study Guide

Every topic objective explained thoroughly.
The most efficient way to study the key concepts in the exam.

Learn More

Marketing Cloud Administrator

Practice Exams

Test yourself with complete practice exams or focus on a particular topic with the topic exams. Find out if you are ready for the exam.

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Salesforce Marketing Cloud Administrator

Certification Guide

Key Facts

This information will assist you if you’re interested in becoming Marketing Cloud Administrator certified and includes an overview of the core topics in the exam.

Marketing Cloud Administrator

Certification Contents

Digital Marketing Proficiency

Subscriber Data Management

Setup

Channel Management

Maintenance

To prepare successfully for the certification exam, we recommend to work through our

Marketing Cloud Administrator Study Guide and

Marketing Cloud Administrator Practice Exams

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