Guest Writers

Dorian Sabitov, IT enthusiast with 4 Salesforce certifications, started as a CRM Admin in 2020. Rapidly advancing and keen on professional and personal growth, he explores new knowledge, enjoys running, boxing, kickboxing and reading for broadening horizons.

Nivedita Jha hails from Bengaluru, often referred to as the "Silicon Valley of India," and presently serves as a Product Owner/Instructional Designer at Focus on Force. With two Salesforce certifications under her belt, she has now embarked on the joyous adventure of motherhood, embracing its wondrous journey.

A software engineer with a passion for learning efficient ways of project execution. PMP certified, certified Scrum Master, and 4x Salesforce certified mom who loves canvas art, reading books, hiking, and cooking.

Head of Salesforce Delivery with 13+ years of experience. Focuses on Salesforce best practices to deliver quality technical solutions to customize clients’ business needs. 

The Founder & CEO of Minerva Cloud Solutions Inc., Akshay Pasi is a seasoned Salesforce Architect with over 10 years of experience. His expertise extends to various Salesforce products, including Sales Cloud, Service Cloud, and Experience Cloud, establishing him as a trusted authority. Holding a Master's degree in Instructional Systems and Learning Technologies, he passionately merges technology with education, delving into AI, machine learning, data analysis, game design, and algorithmic trading.

London based, guitar slinging Salesforce Administrator/Consultant obsessed with empowering users with Salesforce tools to perform firing on all cylinders.

Chartered Accountant, 11x Salesforce certified, and MBA holder from York University. Before becoming a Salesforce expert, he created a full length video game — Arena.Xlsm — entirely in Microsoft Excel. The game was launched to over 600,000 players & featured by over 150 media outlets.

President of Salesforce staffing firm Mason Frank International. Under Zoë’s leadership, the company has consistently achieved substantial year on year growth as well as winning many industry-based awards.

Sailing Instructor, 11x certified Salesforce Administrator, and Math Tutor.

Zrna is a part of the internal Focus on Force team. In the Salesforce Ecosystem since 2016. 9x certified and a Trailhead Ranger. Based in Europe and working remotely.

Denizen of the Greater Boston area, cat lover, bi-lingual (fluent in English and Spanish) Salesforce Administrator and BA, always looking to help end users, simplify processes and leave things better than I found them!

From India, 7X Certified Salesforce Developer with Experience in TIBCO and MuleSoft. A foodie, and a DIY type of person who likes helping people.

Currently the Social Media Manager of Focus on Force, Monica holds a degree in Psychology and is a women’s rights advocate. She is a mother of 10 cats and 3 dogs in the Philippines and works remotely.

7x certified Triple Star Ranger and Salesforce Consultant from Denver, Colorado. Enjoys creating easy-to-use Salesforce solutions that focus on the user. When away from his computer, enjoys hanging out with family, working out, and shooting his recurve bow.

Army veteran, aviation enthusiast, and Salesforce practitioner with a keen interest in business automation, and a flair for writing articles on trust-related issues in Cloud computing. A Salesforce certified Administrator with wide management experience in leading multinational corporations in India.

Vidya's background in software engineering has instilled in her a passion for developing educational materials. Along with her current role as a Product Owner, she has earned 9 Salesforce certifications, demonstrating her proficiency in the field. In her personal life, she enjoys indulging in hobbies such as watching movies, listening to music, working out, and preparing vegetarian dishes, alongside her responsibilities as a mom of two naughty boys.