Focus On Force
Guest Writers
You're Invited
Do you want to write an article for Focus on Force?
Want to get more involved in the Focus on Force community? Have insights, experiences, or ideas you’re excited to share?
We’re always looking for passionate Salesforce professionals, learners, and enthusiasts who want to contribute their voice to our platform. Whether you're a seasoned expert or just getting started in your Salesforce journey, your perspective could inspire and help others.
If you've ever thought about writing an article—whether it’s about certification tips, career advice, hands-on tutorials, or your unique Salesforce story — now’s your chance!
Since launching in 2015, Focus on Force has featured a wide variety of articles written by talented contributors from around the globe. Sharing your knowledge here means reaching thousands of readers who, just like you, are part of the growing Salesforce ecosystem.
Ready to share your voice and make an impact? We’d love to hear from you and help bring your ideas to life on the Focus on Force blog!
Featured Authors
Dorian Sabitov
Ukraine
Dorian Sabitov, IT enthusiast with 4 Salesforce certifications, started as a CRM Admin in 2020.
Rapidly advancing and keen on professional and personal growth, he explores new knowledge, enjoys running, boxing, kickboxing and reading for broadening horizons.
He's passionate about combining technical expertise with real-world problem solving to deliver meaningful business impact.
Dorian is driven by curiosity and a strong desire to contribute meaningfully to the Salesforce ecosystem.
Article: The Ultimate Guide to Becoming a Certified Developer in 2024!
Akshay Pasi
Canada
The Founder & CEO of Minerva Cloud Solutions Inc., Akshay Pasi is a seasoned Salesforce Architect with over 10 years of experience.
His expertise extends to various Salesforce products, including Sales Cloud, Service Cloud, and Experience Cloud, establishing him as a trusted authority.
Holding a Master's degree in Instructional Systems and Learning Technologies, he passionately merges technology with education, delving into AI, machine learning, data analysis, game design, and algorithmic trading.
Article: Quick Overview of the Salesforce Field Service Consultant Certification
Nivedita Jha
India
Nivedita Jha hails from Bengaluru, often referred to as the "Silicon Valley of India," and presently serves as a Product Owner/Instructional Designer at Focus on Force.
With two Salesforce certifications under her belt, she has now embarked on the joyous adventure of motherhood, embracing its wondrous journey.
Article: A Working Mother in Salesforce: Defying Odds and Achieving Success
Aaron Toner
United Kingdom
Aaron Toner is a London-based Salesforce Administrator and Consultant with a passion for blending tech expertise and user empowerment.
When he's not slinging his guitar, Aaron is laser-focused on helping teams get the most out of Salesforce — ensuring users are fully equipped with the right tools to perform firing on all cylinders.
Shamli Nikam
United States
Shamli Nikam is a software engineer with a passion for learning efficient ways of project execution. PMP certified, certified Scrum Master, and 4x Salesforce certified mom who loves canvas art, reading books, hiking, and cooking.
She thrives in dynamic environments where collaboration and innovation drive success. With a strong foundation in both agile and traditional methodologies, Shamli brings structure and creativity to every project she leads.
Article: Tips for Salesforce Release Managers to Ensure Successful Deployments
Cary Walkin
Canada
Cary Walkin is a Chartered Accountant, 11x Salesforce certified, and MBA holder from York University.
Before becoming a Salesforce expert, he created a full length video game — Arena.Xlsm — entirely in Microsoft Excel. The game was launched to over 600,000 players & featured by over 150 media outlets.
Article: 4 Salesforce Exam Writing Tips to Achieve Salesforce Certification Success
Vova Babin
Ukraine
Head of Salesforce Delivery with over 13 years of experience in the Salesforce ecosystem. Vova specializes in applying Salesforce best practices to architect and deliver high-quality technical solutions tailored to meet each client’s unique business needs.
His expertise spans end-to-end project delivery, team leadership, and driving innovation through scalable and sustainable Salesforce implementations.
Article: What is Salesforce Commerce Cloud And How Can It Be Used in E-commerce?
Zoë Morris
United Kingdom
Zoë Morris, based in the United Kingdom, serves as President of Mason Frank International — a leading global Salesforce staffing firm.
Under Zoë’s visionary leadership, the company has consistently achieved substantial year on year growth as well as winning many industry-based awards.
Recognized as a prominent voice in the tech hiring landscape, she frequently shares valuable insights on leadership, professional growth, and evolving workforce dynamics.
Article: Apparent Gender Bias Hampers Women’s Career Progression in the Salesforce Ecosystem
Dave Ge
United States
Dave Ge is a multifaceted professional — an experienced Sailing Instructor, an 11x certified Salesforce Administrator, and a dedicated Math Tutor.
Dave’s professional journey has been anything but linear — but always purposeful. After earning a degree in government, he ventured into the tech world as a maintenance programmer, later evolving into roles such as systems programmer, support engineer, test engineer, and Salesforce Administrator.
Article: Salesforce Business Analyst Certification Reflections
Zrna Aničić
Croatia
Zrna Aničić is an integral member of the internal Focus on Force team, bringing a wealth of experience and expertise to the platform.
With a career that spans since 2016, Zrna is a seasoned professional, holding 9 Salesforce certifications and proudly carrying the prestigious Trailhead Ranger title.
Based in Europe and working remotely, Zrna leverages her Salesforce expertise to drive innovative solutions and impactful projects, while staying passionate about learning and helping others succeed within the ecosystem.
Article: 10 Tips for passing the Salesforce Business Analyst exam on the first try
Mary Mendoza
United States
Mary Mendoza is a proud resident of the Greater Boston area, a cat lover, and a passionate Salesforce Administrator and Business Analyst.
Fluent in both English and Spanish, Mary is committed to bridging communication gaps and ensuring smooth user experiences.
With a keen eye for detail and a strong dedication to process optimization, she is always eager to assist end users, simplify workflows, and leave every project in a better state than she found it!
Article: Salesforce Business Analyst Certification Reflections
Abhi Chauhan
India
Abhi Chauhan, based in India, is a 7x Certified Salesforce Developer with a solid background in integration technologies, including TIBCO and MuleSoft.
Known for his technical versatility and problem-solving skills, Abhi brings a hands-on, solutions-oriented approach to every project he undertakes.
Beyond the code, he’s a passionate foodie and a true DIY enthusiast who enjoys rolling up his sleeves to build, fix, and create — both in and out of the tech world.
Article: 10 Tips for passing the Salesforce Business Analyst exam on the first try
Monica Tawide
Philippines
Monica Tawide is the former Social Media Manager at Focus on Force, where she brought creativity, strategic insight, and genuine connection to the brand’s online presence.
With a degree in Psychology, she skillfully combined her understanding of human behavior with a passion for storytelling and community engagement.
Based in the Philippines and working remotely, she shares her home with 10 cats and 3 dogs — testament to her big heart and nurturing spirit.
Her dedication, advocacy, and creative drive continue to leave a lasting impact wherever she goes.
Article: Work-Life Balance for Women in Salesforce: Tips and Strategies
Swamy C.
India
Swamy C. is an Army veteran and aviation enthusiast turned Salesforce practitioner, bringing a unique blend of discipline, curiosity, and strategic thinking to the world of cloud technology.
With a strong interest in business automation and digital transformation, Swamy leverages his extensive management experience from leading multinational corporations in India to deliver practical, impactful solutions.
He is a Salesforce Certified Administrator with a passion for writing, particularly on trust-related issues in cloud computing—a topic he explores with thoughtfulness and depth.
Swamy’s diverse background, from military service to corporate leadership, enriches his perspective and fuels his commitment to innovation, integrity, and continuous learning.
Article: Why Your Company Might Need Salesforce DevOps Tools
Kadir Suleymanoglu
United States
Kadir Suleymanoglu is a 7x Salesforce Certified Consultant and Triple Star Ranger based in Denver, Colorado.
With a passion for building intuitive, user-centric Salesforce solutions, Kadir excels at turning complex requirements into streamlined, effective experiences that empower users and drive results.
Outside the digital realm, Kadir enjoys spending quality time with his family, staying active through regular workouts, and honing his skills with a recurve bow. His balanced approach to life and work makes him a well-rounded and highly valued member of any team.
Article: How I Studied for the Salesforce Service Cloud Consultant Certification Exam
Vidya Srinarayana
India
Vidya Srinarayana brings a strong foundation in software engineering to her role as a Product Owner, where she channels her passion for creating impactful educational content and driving product excellence.
With 9 Salesforce certifications under her belt, she demonstrates both deep expertise and a commitment to continuous learning in the Salesforce ecosystem.
Outside of work, Vidya finds joy in life’s simple pleasures—watching movies, listening to music, staying active through workouts, and experimenting with delicious vegetarian recipes.
She also proudly embraces her most important role: being a devoted mom to two energetic and wonderfully mischievous boys, balancing career and family with grace.
Article: Tips for passing the Salesforce Associate exam on the first attempt
Requirements
Focus on Force was founded by Martin Gessner back in 2015 to help Salesforce professionals achieve their Salesforce certification goals. Part of our mission is to publish content that will benefit our community of 100,000+ Focus on Force users worldwide. Because of this, we have some requirements in place to maintain quality:
This opportunity is open to all Focus on Force users, both past and present, who are Salesforce certified and/or actively working within the Salesforce ecosystem.
Whether you’re a Salesforce Administrator, Consultant, Developer, or hold any other role within the platform, we welcome your participation and contributions.
Articles submitted must be 100% original (we run a plagiarism check), around 1,000-1,500 words in length, well-structured with headings and sub-headings; uses easy, conversational language that is informative, and has never been published yet on other websites, blogs, or publications.
Articles must be Salesforce related with a purpose to inform and educate our users. Focus on Force will not publish articles showing biases against any race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
Focus on Force reserves the right to proofread, edit, reject, and update article submissions at any time without notice.
Our Audience
Focus on Force serves a global community of over 200,000 account users, with a mailing list exceeding 100,000 subscribers and a growing social media presence of more than 40,000 followers. Our reach continues to expand as we support and engage Salesforce professionals around the world.
Our Blog
The Focus on Force Blog is a valuable resource for Salesforce professionals at every stage of their journey—from beginners preparing for their first certification to seasoned experts seeking to deepen their knowledge. The blog features a wide range of content, including certification tips, study strategies, career insights, industry trends, and real-life stories from the Salesforce ecosystem.
With a focus on clarity, relevance, and practical application, the blog aims to educate, inspire, and empower readers to succeed in their Salesforce careers. Whether you're looking to pass your next exam, explore new features, or hear from others in the community, the Focus on Force Blog is your trusted companion in all things Salesforce.
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