Every year, Salesforce Trailblazers worldwide mark their calendars for one shared reason: to gather, learn, and grow together at Salesforce events. 2025 is no exception; it’s brimming with events that promise not only skill-building and innovation but also connection and community.
Whether you’re chasing your next certification, exploring new features, or simply looking to swap stories with fellow Trailblazers, there’s an event this year with your name on it. So, grab your planner, or open your favorite calendar app, and let’s take a journey through the biggest and most inspiring Salesforce events of 2025.
Mentorship, Code, and Culture: August Lights Up
As August unfolds, the Salesforce community hits its stride. The month kicks off with not one, not two, but three major Salesfirce events, each offering something distinctly different.
WITness Success – August 19–20, Louisville, KY
In Louisville, WITness Success 2025 welcomes women in tech from across the Salesforce ecosystem. This is more than an event, it’s a movement. Over two inspiring days, attendees dive into topics like mentorship, career growth, and allyship.
It’s the perfect place for women (and allies) to connect, learn, and celebrate their journeys. With powerful keynote speakers and hands-on workshops, this gathering is known for being deeply empowering and refreshingly real.
Brazil Dreamin’ – August 19–22, São Paulo
Meanwhile, down in São Paulo, Brazil Dreamin’ is pulsing with Latin American energy. Spanning four days, this community event highlights the best of Salesforce in Brazil, with sessions led in Portuguese, local case studies, and an emphasis on innovation through community.
Forcelandia – August 20–21, Portland, OR
Back in the U.S., Portland becomes the place to be for developers with Forcelandia 2025. Known for its creative, quirky vibe, this event leans heavily into technical content—think APIs, integrations, and code galore. It’s where Trailblazers go when they want to talk syntax, architecture, and caffeine.
September in Sri Lanka: Yarl Dreamin’ – September 13, Jaffna
In September, we head to the northern city of Jaffna, Sri Lanka for Yarl Dreamin’ 2025. This one-day event offers a window into the booming Salesforce talent emerging across South Asia. With a strong focus on learning and leadership, Yarl Dreamin’ brings together professionals, students, and tech leaders in one inclusive space.
The Big One: Dreamforce 2025 – October 14–16, San Francisco & Virtual
And then comes the crown jewel of them all, Dreamforce.
If you’ve never experienced Dreamforce, 2025 might just be your year. Held in San Francisco and streaming globally, this three-day Salesforce spectacular is where innovation meets inspiration on a massive scale.
Imagine walking into downtown SF and seeing the buildings lit up with Trailblazer blue. The streets buzz with excitement as attendees flood into Moscone Center for keynotes, live demos, hands-on workshops, and the latest product reveals. It’s where AI meets CRM, where careers launch, and where friendships begin.
The schedule is packed with sessions tailored to admins, devs, architects, and everyone in between. Want to prep for your next Salesforce certification? There’s a session (or ten) for that. Curious about the latest Einstein AI features? You’ll see them in action. And of course, Dreamforce wouldn’t be Dreamforce without Dreamfest, a concert and party experience like no other.
Whether you attend in person or tune in virtually, Dreamforce 2025 will leave you energized, educated, and more connected to the ecosystem than ever.
A Global November: Dreamin’ Across Four Continents
November marks the community’s return to a global stage with events in the U.S., Africa, and the Middle East.
Florida Dreamin’ – November 5–7, Clearwater Beach, FL
If you like your Salesforce learning with a side of sunshine, Florida Dreamin’ might be the perfect event. Set right on the beach, it blends the energy of a Dreamin’ event with the laid-back vibes of the Gulf Coast. Expect in-depth sessions, a special focus on nonprofits, and ample peer networking opportunities.
Dubai Dreamin’ – November 15, Dubai, UAE
Dubai Dreamin’ 2025 is fast becoming a must-attend for Trailblazers across the Middle East. With cutting-edge content, business innovation, and regional voices at the forefront, this event reflects the rapid digital transformation happening across the region.
West Africa Dreamin’ – November 15, Accra, Ghana and North Africa Dreamin’ – November 22, Casablanca, Morocco
West Africa Dreamin’ 2025 and North Africa Dreamin’ showcase just how global the Salesforce ecosystem has become. With sessions in French, English, and local languages, they’re an incredible opportunity to hear success stories, see regional solutions in action, and meet the next generation of Trailblazers.
Closing the Year in Style: French Touch Dreamin’ – December 2, Paris
Our journey ends with elegance in Paris at French Touch Dreamin’ 2025. Held in early December, this event brings together a European audience for one of the most stylish and content-rich Salesforce events of the year.
With a strong developer and architect presence, a beautifully organized program, and an unmistakable French flair, this event is the perfect way to wrap up your Trailblazer year.
Where Will 2025 Take You?
No matter where you are in your Salesforce journey, admin or architect, student or seasoned pro, there’s a 2025 event that can take you further.
And if you’re planning to attend any of these, don’t forget: the best prep is showing up confident and ready. Focus on Force is here to help you sharpen your skills with certification guides, practice exams, and career tips tailored for Trailblazers like you. See you out there!
