Salesforce released the Business Analyst certification exam in July ‘22. As it was in really high demand here at Focus on Force, we created and released the Business Analyst Practice Exams back in October.
Author Archives: Martin Gessner
The Top Features of Salesforce Customer 360
Salesforce Customer 360 is a technology that aims to help businesses enhance the customer experience by utilizing a complete view of every consumer. It is designed to provide businesses with a centralized, 360-degree view of each customer, which enables them to make more informed decisions and improve customer engagement.
Focused and Certified: Trevor Lobel — A Cape Town Consultant’s Salesforce Journey
4orce Cloud Consulting’s Trevor Lobel is a 4x certified Salesforce Consultant based in Cape Town, South Africa. He was working for a non-profit organization when he discovered Salesforce, saying that it was a combination of three things that drew him: technology, systems, and people. Find out which of his four certifications he considers his hardest, what tips he has for those preparing for the Service Cloud Consultant certification, what a typical working day for him is like, and what advice he has for those aspiring for a career in Salesforce!
Focused and Certified: Ian John Caluscusan — A Full-Stack Developer’s Transition To Salesforce
Ian John Caluscusan is a 5x Salesforce certified Product Owner/Salesforce Developer for Focus on Force. As a Full-Stack Developer, he was leading a small team of developers when their company decided to tap into the Salesforce market. Find out which of his five certifications he considers his hardest, which areas of the Platform Developer II certification he thinks learners should most focus on, what a typical working day for a Focus on Force employee is like, and what advice he has for Salesforce beginners!
5 Tips for Optimizing your Salesforce CRM
When your Salesforce CRM needs are changing quickly and you operate in a fast-paced workplace, you begin to deal with technical problems like technical debt, unclean data, and low adoption. Are you having trouble figuring out how to make sure your organization is operating effectively with having little time and money?
Focused and Certified: Shamli Nikam — From the Hospitality Industry to Salesforce
4x Salesforce certified Focus on Force correspondent Shamli Nikam is based in Boise, Idaho and an Application Analyst for the J.R. Simplot Company. She was working in the hospitality industry when she was tasked to learn the Salesforce platform. Find out what her goals were when first starting, which areas of the Experience Cloud certification she thinks learners should focus on, what a typical working day for her is like, and what advice she has for Salesforce newbies!
Tips For Making the Most of Your CRM in Your Marketing Efforts
CRM is more than just resolving customer issues. It can be a great tool to use during the pre-sale stage if one has the right perspective and an effective strategy. Modern marketers use CRM as a chance to understand how to connect client personality features and behavioral patterns with brand positioning.
Focused and Certified: Angelina Davydova — An Order Management Consultant’s Foray Into The Salesforce Ecosystem
Angelina Davydova is an Order Management Consultant for Emakina in Amsterdam, The Netherlands, whose Salesforce journey started because of her manager asking her to focus on the Salesforce Order Management System. Find out what her goals were when first starting, which areas of the Admin certification she thinks learners should focus on, what her motivation was when first starting, and what advice she has for those planning on joining the Salesforce ecosystem.
Social CRM (sCRM): Why Your Business Strategy Needs It
Social CRM is quickly overtaking traditional CRM in the eyes of companies of all sizes. Brands no longer use social media for the sake of just having an online presence. Departments can now access insightful information gathered through social interactions.
Focused and Certified: Luqman Nor Alahyadi — A Dell Software Engineer’s Salesforce Journey
Luqman Nor Alahyadi is a Software Engineer for Dell Technologies. After graduating in 2018 with a degree in Economics from the University of Nebraska-Lincoln, he started his career as a Business Analyst for an American telecommunications company. Today, Luqman is 3X Salesforce certified, and shares with Focus on Force what his goals were when first starting, what his hardest certification to date was, and even gives some useful tips for those preparing for their first Salesforce certification.
What is Salesforce Commerce Cloud And How Can It Be Used in E-commerce?
2.14 billion people buy goods and services online; this rapid growth of e-commerce makes businesses manage online stores with Salesforce Commerce Cloud. Below are some of the most notable e-commerce trends: Omnichannel purchases, Mobile-friendly, New payment channels, and Artificial intelligence technologies.
Defining Standards for Salesforce Citizen Developers
The IT organizations have seen some interesting turns of events in the last 2 years because of the pandemic – remote work, global resignation and shortage of IT professionals. This time calls for citizen developers to feel empowered to be able to provide faster business value to their customers.
My experience volunteering Salesforce skills for a non-profit
There are multiple different non-profit organizations striving to solve various issues of today’s world. We learn about these non-profits through local events, while we are at the check out window of grocery stores, through advertisements etc. Some of these causes are the ones we care passionately about, and some of us support these organizations by donating funds.
Focused and Certified: Vijay Arora — From Shipping & Logistics to Salesforce
Vijay Arora is a Lead Consultant at Capgemini. He had previously spent 15 years in the shipping, transport & logistics industry when he became accidental Admin for his region. Find out what excites him the most about Salesforce, why he says getting certified is absolutely necessary, what a typical working day for him is like, why he always uses Focus on Force for his exam prep, and his advice fresh graduates aspiring for a career in Salesforce.
