Author Archives: Ottilie Wood

Get noticed by top businesses with the five hottest Salesforce certifications

Salesforce certifications remain critical for professionals aiming to advance their careers in a rapidly evolving digital landscape. As Salesforce continues to expand its platform capabilities, specialized certifications help you stay competitive and align with the latest industry demands. There are certain Salesforce certifications that are poised to be the most sought-after by businesses in 2025 and beyond. By familiarizing yourself with them, you will make yourself an in-demand professional in… Read More

Key trends to watch in 2025 to future-proof your Salesforce career

The Salesforce ecosystem is evolving rapidly, driven by advancements in artificial intelligence (AI) and data integration technologies. As businesses increasingly leverage Salesforce’s innovative tools, professionals in this field must adapt to stay relevant. Here are the key trends in 2025 that every Salesforce expert should watch to future-proof their career. Agentforce Salesforce’s Agentforce is transforming workflows across industries with its AI-powered agents. These intelligent agents, built using Salesforce’s AI tools,… Read More

The Salesforce winter release ‘25: key features you need to know about

Now’s the time for tech enthusiasts and professionals to get up to speed with the latest Salesforce winter release. This annual update brings a wealth of new features and enhancements designed to boost productivity, streamline operations, and elevate the overall Salesforce experience. Whether you’re an admin, developer, or end-user, the Salesforce winter release is packed with innovations that can transform how you work. We’ve delved into some of the most… Read More

Why Salesforce Data Cloud is the future of CRM and how you can master it

Salesforce Data Cloud is revolutionizing customer relationship management (CRM) by transforming how businesses access, analyze, and act on customer data in real time. As businesses generate massive amounts of data every second, the need for a unified system that can not only store but also generate actionable insights from this data has become essential. Data Cloud enables organizations to create highly personalized experiences, empowering them to engage customers with the… Read More

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