Marketing Cloud Email Specialist - Certification Goal
Resources
Lessons
Subscriber and Data Management
- Given desired output requirements, setup Data Extensions in Marketing Cloud.
- Given a customerās business requirements, determine how to import data into Marketing Cloud.
- Given a customer’s business requirements, configure segmentation tools to model subscribers and data.
- Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.
- Knowledge Check
Content Creation and Delivery
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given a customer scenario, create and customize an email message to meet customersā needs.
- Given a customer scenario, configure send settings to meet the customer requirements.
- Given a customer scenario, organize and manage email campaign content.
- Knowledge Check
Insights and Analytics
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.
- Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.
- Knowledge Check
Email Marketing Best Practices
- Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.
- Knowledge Check
Today I passed the exam!, thanks to Focus on Force family for the materials and the support!
Congratulations on passing the Marketing Cloud Email Specialist exam, Luis! ? We’re thrilled that our materials and support helped you achieve this milestone. Welcome to the Focus on Force family, and we wish you continued success! ?
Happy to say I passed my exam on the first try! I found the course and practice exams extremely helpful – couldn’t have done it without them!
Hi Enrite, ? Congratulations on passing your Marketing Cloud Email Specialist exam on the first try! ? We’re thrilled to hear that you found our course and practice exams extremely helpful in your success. Keep up the fantastic work, and best of luck with your future endeavors!
Shout out to FonF! Passed my Email Specialist Exam this morning, first try! Do yourself a favor and dive deeper into reports through Insights and Analytics. It’s not a heavily weighted section, but I missed a bunch.
Hi Keahi, Congratulations ? on passing your Marketing Cloud Email Specialist Exam on the first try. It is a remarkable achievement! Keep up the fantastic work!
Encouraging, thank you!
I passed the exam on my first try. The course and exam practice were essential.