Lessons
Subscriber and Data Management
- Given desired output requirements, setup Data Extensions in Marketing Cloud.
- Given a customer’s business requirements, determine how to import data into Marketing Cloud.
- Given a customer’s business requirements, configure segmentation tools to model subscribers and data.
- Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.
- Knowledge Check
Content Creation and Delivery
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given a customer scenario, create and customize an email message to meet customers’ needs.
- Given a customer scenario, configure send settings to meet the customer requirements.
- Given a customer scenario, organize and manage email campaign content.
- Knowledge Check
Insights and Analytics
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.
- Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.
- Knowledge Check
Email Marketing Best Practices
- Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.
- Knowledge Check
Hello, I’m so happy to announce that I passed my MC Email Specialist certification. And the Study Guide as well as the practice test were a great help. THANK YOU for that, <3.
I do have to tell that the exam covered the theory of Intelligence Reports, that is an Item that still needs to be incorporated to your Study Guide.
Hi Arturo, 🎉 Congratulations on successfully passing your Marketing Cloud Email Specialist certification! 🎉 We’re delighted to hear that our study guide and practice tests contributed to your success. Thank you for the valuable feedback regarding the coverage of Intelligence Reports theory—we appreciate your input and will review it for future updates. If there’s anything else we can assist you with on your Salesforce journey, feel free to let us know.
Hello- how can we submit course feedback ?
I wanted to let you know that in the email specialist study guide – p 16 – it says that the subscriber status can be determined by the icons shirt colour. but it does not say which shirt colour relates to which status.
i believe it should say
Green shirt on icon – Subscriber status is Active
Yellow shirt on icon – Subscriber status is Bounced
Greyed out icon – Subscriber status is Undeliverable
Red shirt on icon – Subscriber status is Unsubscribed.
If this feedback is valid – id like to also apply for the points for mentioning it – thank you 🙂
Hello Liz,
Please refer to the following presentation to read more about Subscriber Status in Marketing Cloud: https://focusonforce.com/topic/given-a-customer-scenario-identify-and-troubleshoot-send-discrepancy-based-on-subscriber-preference-management/.
Slides #39, #42, #44, and #46 go into details on each subscriber status and specifically mention which status is represented by which shirt color.
Kind regards.
Thank you so much for the study guide and the exams! I passed the Marketing CLoud Email Specialist exam on the first try, and your course and exams were very useful!
Hi Cathy, Congratulations on passing the Marketing Cloud Email Specialist exam on your first attempt! We’re thrilled to hear that our study guide and exams were helpful to you. Well done, and keep up the great work!
Thank you so much, I pass my exam!!!!!
The practice exams are the best thing to study!
Hi Daniela, congratulations on passing your Marketing Cloud Email Specialist exam! We are thrilled to hear that our practice exams were helpful in your studies. Keep up the great work and best of luck in all your future endeavors.
Just passed my Email Marketing Specialist exam a few mins ago. Trust the process people, study the study guides and do the practice tests, they won’t steer your wrong.
Hi Myles, on behalf of the entire FoF Team, I wanted to extend our warmest congratulations on passing your Marketing Cloud Email Specialist exam! This is a tremendous achievement, and we are incredibly proud of your hard work and dedication.
Your commitment to the process and your diligent study efforts have truly paid off. It’s fantastic to hear that you trusted the process, relied on the study guides, and completed the practice exams. Your determination and focus have undoubtedly paved the way for your success.
Once again, congratulations on this remarkable achievement!
I want to express my gratitude for your exceptional materials that helped me pass my Salesforce Marketing Cloud Email Specialist certification exam. The study guides, practice exams, and interactive learning tools were invaluable in preparing me for the exam, and I felt confident and well-prepared on test day.
Hi Madalena, congratulations on passing your Salesforce Marketing Cloud Email Specialist certification exam! We are thrilled that our materials were instrumental in your success. Your appreciation for our study guides, practice exams, and interactive learning tools means a lot to us. Your confidence and preparedness on test day show your dedication. We are proud to have been part of your journey. If you need any further assistance, feel free to reach out. Congratulations once again!
Best regards,
FoF Team
This course was very helpful, I just passed my Marketing Cloud Email Specialist and the study guide and practice test were super helpful!
Hi Collin, congratulations on passing your Marketing Cloud Email Specialist certification! We’re thrilled to hear that our course played a significant role in your success. Your appreciation for the study guide and practice tests means a lot to us. Thank you for choosing our resources, and we’re delighted to have been a part of your journey.
I passed the exam today! Thanks for the course.
Awesome news, Jonathan! Congratulations on clearing the certification exam! We are happy to know that we are able to help!
Hi Jonathan, Congratulations!! Can you please elaborate on how you prepared for the exam?
Thank you for this course! I passed the exam today.
Awesome new, Sonia! Congratulations on passing the exam! I’m glad to hear that the course was helpful. Let us know if you have any feedback or suggestions for future courses via our Feature Request page. Keep up the good work!
Hi Sonia, Congratulations!! Can you please elaborate on how you prepared for the exam?