Marketing Cloud Email Specialist - Certification Goal
Resources
Lessons
Subscriber and Data Management
- Given desired output requirements, setup Data Extensions in Marketing Cloud.
- Given a customer’s business requirements, determine how to import data into Marketing Cloud.
- Given a customer’s business requirements, configure segmentation tools to model subscribers and data.
- Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.
- Knowledge Check
Content Creation and Delivery
- Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.
- Given a customer scenario, create and customize an email message to meet customers’ needs.
- Given a customer scenario, configure send settings to meet the customer requirements.
- Given a customer scenario, organize and manage email campaign content.
- Knowledge Check
Insights and Analytics
- Given a customer scenario, explain the different metrics available for email campaigns and what each one means.
- Given an email campaign, describe the steps involved to analyze the performance results.
- Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.
- Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.
- Knowledge Check
Email Marketing Best Practices
- Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.
- Given a customer scenario, differentiate elements of an email that can impact message deliverability.
- Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.
- Knowledge Check
Shout out to FonF! Passed my Email Specialist Exam this morning, first try! Do yourself a favor and dive deeper into reports through Insights and Analytics. It’s not a heavily weighted section, but I missed a bunch.
Hi Keahi, Congratulations 🥳 on passing your Marketing Cloud Email Specialist Exam on the first try. It is a remarkable achievement! Keep up the fantastic work!
Encouraging, thank you!
I passed the exam on my first try. The course and exam practice were essential.