About Zrna Anicic

Product Owner at Focus on Force

SaaSpocalypse? Not today: why AI won’t replace SaaS

The tech world loves a dramatic headline. Lately, it’s been the so-called “Saaspocalypse” – the idea that AI will wipe out traditional SaaS. The argument sounds compelling at first: if developers can “vibe-code” applications in minutes using AI, why would companies continue paying for large enterprise platforms? Stack Overflow traffic is down. AI coding tools are accelerating development. Custom apps can be generated faster than ever. To some, that signals… Read More

SaaSpocalypse? Not today: why AI won’t replace SaaS

The Future of Marketing: How Salesforce Marketing Cloud Next is Redefining Engagement

Salesforce dropped Marketing Cloud Next in June 2025, and it’s shaking up how businesses connect with customers. This tool isn’t just an upgrade, but rather a whole new approach to marketing.  Built on Salesforce’s core platform and with Data Cloud at its heart, Marketing Cloud Next uses smart AI to turn one-way messages into real conversations. Here’s a look at what makes Marketing Cloud Next special, how it stacks up… Read More

The Future of Marketing: How Salesforce Marketing Cloud Next is Redefining Engagement