About Zrna Anicic

Product Owner at Focus on Force

The Agentforce experiment: what enterprise AI adoption really looks like inside Salesforce

There’s a particular kind of exhaustion that sets in when a software vendor promises to change everything. Salesforce has made that promise before, with the cloud, with mobile, with Einstein AI. When Marc Benioff took the stage at Dreamforce 2024 and declared that Agentforce would “empower one billion agents,” most enterprise tech leaders had heard something like it before. And yet, something is different this time. The numbers are hard… Read More

The Agentforce experiment: what enterprise AI adoption really looks like inside Salesforce

How to build an AI-powered Salesforce career path with Salesforce Agentforce certification

Today, Salesforce careers aren’t just about configuring objects and managing users anymore. The most in-demand professionals are those who can design, deploy, and optimize autonomous AI agents that drive real business outcomes 24/7. That’s where the Salesforce Agentforce certification comes in. Salesforce’s Agentforce platform has transformed from an exciting feature into the core of enterprise AI strategy. The Salesforce Agentforce Specialist certification (officially Salesforce Certified Agentforce Specialist) is the credential… Read More

How to build an AI-powered Salesforce career path with Salesforce Agentforce certification

Is Salesforce still a good career in 2026?

The tech landscape is evolving rapidly. AI is transforming workflows, automation is accelerating, and professionals everywhere are asking the same question: “Is Salesforce still a good career in 2026?” With over 150,000 companies using Salesforce globally and AI now embedded directly into the platform, the answer isn’t just “yes” – it’s more nuanced than ever. Let’s break down the job market, salaries, AI impact, and whether getting Salesforce certified is… Read More

Is Salesforce still a good career in 2026?

SaaSpocalypse? Not today: why AI won’t replace SaaS

The tech world loves a dramatic headline. Lately, it’s been the so-called “Saaspocalypse” – the idea that AI will wipe out traditional SaaS. The argument sounds compelling at first: if developers can “vibe-code” applications in minutes using AI, why would companies continue paying for large enterprise platforms? Stack Overflow traffic is down. AI coding tools are accelerating development. Custom apps can be generated faster than ever. To some, that signals… Read More

SaaSpocalypse? Not today: why AI won’t replace SaaS

The Future of Marketing: How Salesforce Marketing Cloud Next is Redefining Engagement

Salesforce dropped Marketing Cloud Next in June 2025, and it’s shaking up how businesses connect with customers. This tool isn’t just an upgrade, but rather a whole new approach to marketing.  Built on Salesforce’s core platform and with Data Cloud at its heart, Marketing Cloud Next uses smart AI to turn one-way messages into real conversations. Here’s a look at what makes Marketing Cloud Next special, how it stacks up… Read More

The Future of Marketing: How Salesforce Marketing Cloud Next is Redefining Engagement