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Andrew was once a Robotics professional who simply wanted to get out of his comfort zone. While he’s on his way to master newer skills to add to his arsenal, he suddenly found a niche of expertise that seems to fit his goals and purpose—a Salesforce career. Know about his journey in discovering the Salesforce career path, the challenges he faced while studying for the certifications, and the measures he took to be a successful Salesforce professional in the learning space.

My name is Andrew Smith currently working at Reading Plus as a Salesforce Administrator.

How and why did you get started with Salesforce?

I started getting into Salesforce when I was laid off from my previous position where I was working in robotics. I managed software and physical robots back then to improve people’s work in different aspects. It then came to a point that I looked into becoming a Python developer by watching a lot of YouTube videos and taking several web courses.

Coincidentally, I stumbled across David Liu’s videos about a Salesforce career. It looked like my previous position but more problematic, yet more impactful to people’s day-to-day lives. This pushed me to shift to Salesforce because I really like to have an impact on people and make their jobs easier and more efficient.

What is your role now?

Now, I am with Reading Plus, an online platform that helps students become effective readers through fluency, comprehension, and motivational programs. I work there as Salesforce Administrator. I do project and software management while collaborating with different teams using our Salesforce org. 


I also take care of any files that come up in the sales and service processes of the company. I generally make sure everything’s on the up and up when it comes to the business usage of Salesforce.

It looked like my previous position but more problematic, yet more impactful to people’s day-to-day lives. This pushed me to shift to Salesforce because I really like to impact people and make their job easier and more efficient.

What do you think are the most important skills that a Salesforce Administrator should have?

One of the most important skills a Salesforce Administrator needs to have is attention to detail. A lot of times you don’t get a second chance to make a small tweak to the organization data to fix things, especially if it’s something large.

Of course, they provide tools such as Sandbox to make it low-impact if there are any issues that would arise. However, you really want to make sure that you don’t spend a lot of time chasing your tail. You can use the time instead in progressing your skills and rolling out more interesting Salesforce features to make sure that everyone is using all the updated technologies in their everyday work.

What were your goals when starting and how did you keep motivated?

My goal was to always be chasing for a certification. What kept me motivated are the training I took over Trailhead, the exam study guides I read from Focus on Force, and the informational videos I watched on YouTube. Just make sure you’re doing at least an hour or two to consume Salesforce content every day. As long as you keep moving towards your end goals, there’s no failure as long as you don’t give up.

Do you currently have a certification? How did obtaining this certification affect your career?

I currently have two certifications: one is Salesforce Administrator Certification and the other is Salesforce Developer 1 Certification. They’ve done wonders for my career. They’ve opened doors I didn’t even know to exist at companies I would never think I could work for. 


One thing I really like about Salesforce is that so many companies and industries use it. So as long as you’re staying up-to-date with Salesforce, it’s really easy to work yourself into. Position-wise, you’re going to enjoy it and it’s going to work for you the rest of your life.

One thing I really like about Salesforce is that so many companies and industries use it. So as long as you’re staying up-to-date with Salesforce, it’s really easy to work yourself into.

What was the most challenging part of learning Salesforce and how did you rise above those challenges?

One of the biggest challenges of Salesforce is their lingo, and everything around the product is very well thought out and meticulous when it comes to the wording. I was able to get around this challenge by consuming Focus on Force’s content, learning from other Salesforce Administrators, and staying up to date with all Salesforce webinars and modules. 


They put a lot of content that really helps you to understand unfamiliar lingo and handle different types of tools that they use. This helped me a lot whenever I work with different companies because each of them has their own terms and experience when it comes to using the product. Compared to other traditional programming languages, it’s just getting into the lingo because it’s almost like any other language. But once you get a hold of it, you can really get in there and make an impact.

What’s your future goal and where do you think your career will head forward to in the future?

My future goal is to become a Salesforce Architect. I’d like to achieve this goal as soon as possible so that I can equip myself early with the strategies and the right skills for the future of my career. I’m just going to keep moving to wherever I can help people the most while making a living—I think those are the most important things to me and Salesforce allows me to do that.

I’m just going to keep moving to wherever I can help people the most while making a living—I think those are the most important things to me and Salesforce allows me to do that.

What is your advice regarding the certification and how to study for the exams?

My advice for anyone trying to get Salesforce certification is to start on Trailhead. Once you have tried Trailhead, I would suggest to move forward to YouTube videos and Focus on Force content so you can get a direction of where you’re trying to go. Once you’ve planned out a path, you’ll learn the information more easily. Salesforce is really easy to get into and helps you start moving as soon as possible. 


One of the most important things whenever you’re picking up a new tool or deciding to begin a new career is the speed of getting into that career. Salesforce did a great job in their mentorship program. There are David Liu’s videos and, of course, Focus on Force content when you’re ready to get in there and study for the certifications.

What would you suggest for someone that wants to start a Salesforce career?

Salesforce is a great tool. If I can give one piece of advice with it, it’s to never give up and make sure that you’re always headed in the right direction, whether it’s a developer, architecture, or even an administrator career. 


If you’re somebody who’s been in the Salesforce for years and haven’t taken any certifications, I would recommend taking those. They go far and beyond what you can ever imagine and allow you to not only reassure yourself what you’ve learned are the best practices, but they allow you to take the stepping stone to the next level.


When it comes to explaining what you’re doing, I think one of the biggest things that companies are looking for is being able to communicate what you’re doing. Just never give up, one thing you need to know is the only way to fail is to give up. So as long as you stay focused (on force), you’ll be able to get to your goal.

Just never give up, one thing you need to know is the only way to fail is to give up. So as long as you stay focused (on force), you’ll be able to get to your goal.

Do you have any experience with Salesforce paid resources, like the academy? How was it?

Yes, I took the Platform Developer 1 Bootcamp through Salesforce Trailhead. It’s nice but the pacing is a bit slow for my liking. You can finish the course in a month, but I like to go at my own pace—and Focus on Force really allowed me to do that because the resources are available 24/7.

You can set up your own study plan and work through it, whereas the Bootcamp is really good if you have to ask a lot of questions. But if not, you can always seek advice from the Salesforce community.


When it comes to cost and knowledge ratio, I would recommend Focus on Force. The Bootcamps are nice if somebody else is paying for them, but in today’s day and age, they’re pricey.

How would you describe Focus on Force to someone who hasn’t heard of us yet?

Focus on Force is a finely curated exam preparation tool. They have their study guide which covers bulks of content and also it leads to the Salesforce website so that you can know that the sources you’re getting are correct.

The exam preparation is top-notch. They allow you to take the questions from previous exams and answer them based on your study plan. You are also able to see the answers immediately if you like, but you may also check the references to understand them more. Focus on Force really helps in giving the information you need before taking the exam as fast as possible, without using any cheating material that’s out there.

Focus on Force really helps in giving the information you need before taking the exam as fast as possible, without using any cheating material that’s out there.

What Certification are you studying for now?

Focus on Force currently provides practice exams and study guides for sixteen certifications

Focus on People: Andrew Smith – Shifting From Robots to Readers Through a Salesforce Career

Andrew was once a Robotics professional who simply wanted to get out of his comfort zone. While he’s on his way to master newer skills to add to his arsenal, he suddenly found a niche of expertise that seems to fit his goals and purpose—a Salesforce career. Know about his journey in discovering the Salesforce career path, the challenges he faced while studying for the certifications, and the measures he took to be a successful Salesforce professional in the learning space.

Focus on People: Andrew Smith – Shifting From Robots to Readers Through a Salesforce Career

Focus on Joy

Community is one of our company values. We are part of the Salesforce community and seek to help others wherever possible. This may mean providing advice, extending course access, and providing free access to volunteer groups. And this time of the year is different because we have extended our community’s reach to focus on sharing joy.

Focus on Joy

Reports and Dashboard Part 4: What Else Is Here?

The Winter ‘21 release is here and the Summer ‘20 release hype has already ended, but we still want to make sure that you did not miss out on the past updates related to the Salesforce report and dashboard features. In the last part of this Reports & Dashboards series, grit your teeth as we count down to the last four items in our checklist! 4 In Console, Report Links… Read More

Reports and Dashboard Part 4: What Else Is Here?

Focus on People: Maayan Assayag – From Curiosity to Creating a Career

Maayan is a Senior Consultant who started her Salesforce journey with immense curiosity on how it works at the backend. Only having a goal in mind to set up a good CRM system for their company, she was instead directed to a path that she would enjoy—a Salesforce career. Her pursuit to becoming a multi-certified Salesforce professional is shared here as well as her tips on how to study for the exam and master the trade.

Focus on People: Maayan Assayag – From Curiosity to Creating a Career

Reports and Dashboard Part 3: Manage Product Pricing with a Custom Report

If you would like to know how to create a custom report for Price Book entries, we have broken down the steps for you in this article. Creating a custom report for Price Book entries makes product pricing easier to update and manage.Product and pricing management is one of the top priorities of PuppyCat Global Inc., a rising superstar in the manufacturing industry of organic pet essentials. The sales managers… Read More

Reports and Dashboard Part 3: Manage Product Pricing with a Custom Report

Focus on People: Elkin Cordoba – Turning Dreams into Reality

Elkin Cordoba was looking for a job where he can be creative. Since he has always found computer automation fascinating, a career in the software industry made perfect sense. His journey with Salesforce began when a cloud computing company hired him and now he has evolved from writing code to becoming a Salesforce Consultant handling complex technical and business issues.

Focus on People: Elkin Cordoba – Turning Dreams into Reality

Reports and Dashboard Series: Attach CSV Files to Report Subscriptions

As promised, we will be highlighting feature updates and releases related to Reports and Dashboards through a blog series. For the second part of our installment, we discuss the ‘Attach .csv Files Report Subscription’ functionality.This feature release is pretty straightforward: reports can now be generated more efficiently via email without the hassle of printing each page, thus making the reporting process more digital and seamless.

Reports and Dashboard Series: Attach CSV Files to Report Subscriptions

Focus on People: Yash Arora – Solidifying Salesforce Experience through Certification

Yash is a Sales Operations Manager who has optimized crucial organizational processes using Salesforce. In his pursuit to be a certified Salesforce Admin, he learned that his Salesforce experience is already an edge, and studying for the exam unraveled further Salesforce knowledge that strengthens his current expertise. In this article, he also shared stories of his industry tenure, study habits for the certification, and his future career goals.

Focus on People: Yash Arora – Solidifying Salesforce Experience through Certification

Focus on People: Cary Walkin – Making the Impossible Possible

As an accountant, Cary primarily uses Excel. After taking a new role as a Financial Systems Manager, he was introduced to Salesforce to do the job more efficiently. This pushed him to take Salesforce certifications, making him an in-house expert of the platform. He also shared here his preparations for the exam, the challenges while learning the platform, and how he leveraged his certifications to establish stronger process alignments across the board.

Focus on People: Cary Walkin – Making the Impossible Possible

Batch Apex in Salesforce (Real World Scenarios)

Salesforce has introduced numerous declarative automation tools and features in recent times, significantly decreasing the reliance on Apex code. However, despite these advancements, developers still rely on Batch Apex when dealing with a high volume of records.What is Batch Apex?Batch Apex is used for processing a large number of records. Since the code is run asynchronously, the records are processed within platform limits. Once the batch Apex job is invoked,… Read More

Batch Apex in Salesforce (Real World Scenarios)

Focus on People: Mark van Voornveld – Taking the Big Shift: From Microsoft to Salesforce

Mark van Voornveld is an IT professional with a 30-year career built around Microsoft Azure Stack and Dynamics. While relatively new for him, he chose to transition to Salesforce, seeing it as a fresh path to take and a good addition to his expertise. Here, he shared his professional journey, reasons for this transition, and his adjustments to a new CRM and the essential, non-technical skills that make an IT… Read More

Focus on People: Mark van Voornveld – Taking the Big Shift: From Microsoft to Salesforce