Blog

Mark van Voornveld

As an accountant, Cary primarily uses Excel. After taking a new role as a Financial Systems Manager, he was introduced to Salesforce to do the job more efficiently. This pushed him to take Salesforce certifications, making him an in-house expert of the platform. He also shared here his preparations for the exam, the challenges while learning the platform, and how he leveraged his certifications to establish stronger process alignments across the board.

Hi. I’m Cary Walkin, Salesforce Functional Lead at Xero. I am a Chartered Accountant from Canada. I have an MBA from York University and I am a certified Salesforce Application Architect.

How and why did you get started with Salesforce?

Being an accountant by trade, Excel was my area of expertise. I even made a full-length video game in Excel while working on my MBA. I could do everything that I needed in Excel and I’m pretty comfortable with that. Then I took on a new role as a Financial Systems Manager and I was responsible for Project Managing and Implementation of the financial system on the Salesforce platform.

My first indication that Salesforce was something special is the time when I was shown how to do Salesforce reporting. I thought, “Wow! This was like a pivot table but with all of your data.” I had two primary responsibilities on that project: documenting the user requirements from the finance team and managing the delivery of those requirements by the external Salesforce consultants. This role in the job description did not require any actual Salesforce knowledge because we were relying on external consultants to address that.

My first indication that Salesforce was something special is the time when I was shown how to do Salesforce reporting.

What was the most challenging part of learning Salesforce and how did you rise above those challenges?

My first challenge was when a consultant looked at a requirement and said: “That’s not possible, you can’t do that in Salesforce.” What was I to do in my situation? The users had reasonable expectations. I did not know much about Salesforce, and I didn’t have the tools that I needed to propose a solution. If I did nothing, we’d end up with a solution the business wouldn’t like.

I attended an in-person Salesforce training course that closely followed the content of the Platform Developer 1 certification. That was critical for me to understand what is and isn’t possible for a Salesforce platform. It enabled me to go back to the Salesforce consultants on my project and recommend creative solutions that would address the user requirements that were previously considered impossible to achieve.

At this point, I was hooked into Salesforce. I loved working with it and saw myself having a Salesforce career. Since I took the course, I am now coding in Salesforce regularly.

It enabled me to go back to the Salesforce consultants on my project and recommend creative solutions that would address the user requirements that were previously considered impossible to achieve.

What is your advice regarding the certification and how to study for the exams?

I decided to write the Platform Developer 1 certification exam and I failed. I learned the first lesson for studying for Salesforce certification exams: cater your studying to the content of the exam. You see, my approach to studying for the exam was wrong.

While I was taking that course, I wasn’t focused on the exam, I was focused on the skills that I needed for my job. That meant that I didn’t pay as much attention to the areas such as Salesforce Lightning since my job responsibilities are in Classic. The exam doesn’t care about your day job. So I changed my exam study approach to focus only on content that will be pertinent to the exam. While I didn’t know about it at that time, I recommend using a study guide to help you focus on the content that will be on the exam.

I also scheduled the rewrite later that same week rather than giving myself lots of time to study and practice. This is because the ability to recall specific information quickly is most important when writing the exam. So I studied, I rewrote the exam and I passed. I felt such a huge sense of accomplishment and relief. The exam studying approach became my blueprint and led to successfully completing another 5 Salesforce certifications throughout my career. So that’s what I’ve got for the story.

The exam studying approach became my blueprint and led to successfully completing another 5 Salesforce certifications throughout my career.

What was the most challenging part of learning to code in Apex / Visualforce, and how did you rise above those challenges?

The most challenging part of learning to code on the Salesforce platform is that there’s so much there and you can’t possibly learn everything. So the key is to have a specific project, a specific task in mind, and then take it step by step.

What’s great about the Salesforce community is that it is so widely adopted that, if you are struggling with your Apex code, you can simply go to a search engine and look up the same problem you have and at least a dozen other developers have had the exact same problem and will share their solution for it.

What would you suggest to someone that wants to start a Salesforce career?

If you’re thinking about a Salesforce career, it’s something that it’s not for everyone. But if you like solving problems, critical thinking, and delivering value to the business, then Salesforce is right for you.

What Certification are you studying for now?

Focus on Force currently provides practice exams and study guides for sixteen certifications

Focus on People: Cary Walkin – Making the Impossible Possible

As an accountant, Cary primarily uses Excel. After taking a new role as a Financial Systems Manager, he was introduced to Salesforce to do the job more efficiently. This pushed him to take Salesforce certifications, making him an in-house expert of the platform. He also shared here his preparations for the exam, the challenges while learning the platform, and how he leveraged his certifications to establish stronger process alignments across the board.

Focus on People: Cary Walkin – Making the Impossible Possible

Batch Apex in Salesforce (Real World Scenarios)

Salesforce has introduced numerous declarative automation tools and features in recent times, significantly decreasing the reliance on Apex code. However, despite these advancements, developers still rely on Batch Apex when dealing with a high volume of records.What is Batch Apex?Batch Apex is used for processing a large number of records. Since the code is run asynchronously, the records are processed within platform limits. Once the batch Apex job is invoked,… Read More

Batch Apex in Salesforce (Real World Scenarios)

Focus on People: Mark van Voornveld – Taking the Big Shift: From Microsoft to Salesforce

Mark van Voornveld is an IT professional with a 30-year career built around Microsoft Azure Stack and Dynamics. While relatively new for him, he chose to transition to Salesforce, seeing it as a fresh path to take and a good addition to his expertise. Here, he shared his professional journey, reasons for this transition, and his adjustments to a new CRM and the essential, non-technical skills that make an IT… Read More

Focus on People: Mark van Voornveld – Taking the Big Shift: From Microsoft to Salesforce

Salesforce Einstein: 24/7 At Your Service!

Sugar, spice, and ‘everything nice’? Salesforce almost has it all now that Einstein, the smart CRM assistant, is already at our service. Einstein was first introduced as part of the Salesforce Spring ‘17 release and is now a component of Salesforce core cloud products. This innovation was built for the Customer Success Platform to break down the complexity of artificial intelligence technology, helping customers leverage AI capabilities. It must be… Read More

Salesforce Einstein: 24/7 At Your Service!

Salesforce: How It Started and How You Can Be Part of the “Ohana”

How did an innovative cloud platform become one of the world’s best CRM solutions?Salesforce has been bringing companies and customers together for over two decades. It began as a Software as a Service (SaaS) company. Salesforce is now the fifth-largest software company in the world. They leverage cloud technology and build a variety of applications for businesses to help better give them key insights into their services through analytics and… Read More

Salesforce: How It Started and How You Can Be Part of the “Ohana”

Apparent Gender Bias Hampers Women’s Career Progression in the Salesforce Ecosystem

by Zoë Morris Flexible and home working are the most desired employment benefits among women working with Salesforce, but their entitlement to these benefits is actually lower than their male counterparts. This is having an adverse effect on gender representation in the Salesforce ecosystem.Mason Frank’s annual salary survey is the largest independent exploration of Salesforce culture. As well as being useful for benchmarking salaries and learning the best education and… Read More

Apparent Gender Bias Hampers Women’s Career Progression in the Salesforce Ecosystem

4 Salesforce Exam Writing Tips to Achieve Salesforce Certification Success

by Cary Walkin Do you have your eye on a Salesforce Certification to advance your career? Perhaps it’s your first certification. Maybe you’re challenging yourself with a difficult certification. I’m a 6x Salesforce Certified professional who has had a career full of exams, and the tips in this guide have helped me and my team pass all of the Salesforce Certification exams that we’ve written. I wrote this guide to… Read More

4 Salesforce Exam Writing Tips to Achieve Salesforce Certification Success

Top 10 Tips for Taking a Salesforce Online Proctored Exam

So you’ve decided to take a Salesforce exam? Congratulations! You’re now one step closer to becoming a Salesforce certified professional. But with the COVID-19 outbreak, taking onsite examinations at a testing center are now not possible.Undergo a safer, more convenient option and take an online proctored exam instead. This is now the perfect time to take these tests especially if you’re worried about the online testing requirements. Because of the… Read More

Top 10 Tips for Taking a Salesforce Online Proctored Exam

Focus on People: Damian Galbally – Maximizing Sales with Salesforce

Damian Galbally became curious about the potential of Salesforce when he was met with some limitations while using it. In this interview, he talked about the challenges he had experienced and how these challenges had shaped the way he helps SMEs maximize Salesforce as a consultant for small businesses today. My name is Damian Galbally, and I am a consultant. My first contact with Salesforce was with a former company I… Read More

Focus on People: Damian Galbally – Maximizing Sales with Salesforce

Get Certified: 91% of Salesforce Professionals Consider Certifications a Factor Impacting Earning Potential

When you work with a technology as fast-moving as Salesforce, it’s incredibly important to read independent research on the ecosystem to ensure you’re steering your career in the right direction.As a Salesforce education provider, it’s really helpful for us to find out where a typical professional struggles in their learning journey and how we can help. Focus on Force was recently featured in the 2019/20 Mason Frank Salary Survey as… Read More

Workflow Rules vs Process Builder – When to Use What

Before diving into the differences between Workflow Rules and Process Builders, I do want to call out that in some Trailheads from Salesforce, there have been callouts to moving away from Workflow rules entirely. Be that as it may, Workflows are still up and running and in some cases can be simple, faster, and easier to apply than a Process Builder. However, please do keep this in mind if you… Read More

Focus on People: Jim Vineyard – From Zero to Hero

Jim Vineyard knew nothing about CRM before he explored Salesforce, as part of an account he took on for Customer Service. Working with his son in the same company, doing the same job, he navigated through Salesforce and learned a whole new world of custom CRM, and Customer Service functionalities, never before possible for him, in the last decade of his career. I began with Salesforce as a result of the… Read More

Our Top 10 Salesforce Certification Exam Prep Tips

Salesforce is fast becoming the business platform of choice for many companies. With around twenty-seven (27) certifications and counting, you’d know there’s a real – and rather lucrative – career path with Salesforce. It’s true that It takes a lot of work to climb the Salesforce Certification Pyramid, but we all think it’s worth the effort. And If you keep consistent with a system that works for you, you will be… Read More

Focus on People: Donna Hudson – Never Too Late for Salesforce

Donna chanced upon Salesforce only AFTER RETIRING from her career in higher education. In this interview, she talked about the steps she took to keep up with this all-new, fast-paced tech career as Salesforce Business Analyst. She tells us about her all-women ‘Ohana’ and the benefits of doing non-profit work, to become a better Salesforce professional. I’m not your typical early starter for Salesforce. I’ve been in the work world… Read More