Blog

Why Do CRMs Fail?

Dealing with a CRM failure is the last thing any company wants to deal with. The truth is that CRM implementations go awry for a variety of reasons. Businesses frequently lack a thorough understanding of what CRM can accomplish and what it requires to function effectively.

Why Do CRMs Fail?

Focused and Certified: Derek Scott — An Army Vet’s Journey Through 4 Salesforce Certifications

Once a federal agent for US Army, Derek Scott was already working in the construction industry when he was encouraged by a friend to go back to his roots in Computer Programming and to start learning Salesforce. Today, Derek is a 4X Salesforce certified Associate Consultant at Slalom, and shares with us what his goals were of joining the ecosystem, what challenges he faced while studying, why he says he doesn’t know if he could have done it without Focus on Force, and also gives helpful advice for those preparing to get Salesforce certified.

Focused and Certified: Derek Scott — An Army Vet’s Journey Through 4 Salesforce Certifications

What is an All-in-One CRM?

The days of using a typical customer relationship management (CRM) solution to optimize operations are long gone. Your sales, marketing, and support activities will be streamlined with an all-in-one CRM. With an all-in-one CRM system, your team can manage email marketing, track deals, automate sales, and support tickets from the same system.

What is an All-in-One CRM?

CRM For Business Growth in 2022

Over the last few years, CRM systems have become increasingly popular. Because everyone wants to improve their business operations, automate their daily tasks, and manage their customer connections more effectively. And you can do it for little or no money at all with CRM!

CRM For Business Growth in 2022

Important Steps to Rolling Out a New CRM System

Establishing a CRM system is significant for companies since it involves adjustments at all levels and involves almost every employee. And, given how difficult change is, it’s no surprise that 55 percent to 75 percent of CRM installation initiatives fail at first, according to Meta Group, Inc. Nonetheless, the advantages of surviving this difficult CRM transition are numerous, as evidenced by several studies and research.

Important Steps to Rolling Out a New CRM System

Improved Product Marketing with Social CRM Strategies

Your consumers are perhaps the most important component of your company, so why would you take their experience with your brand for granted? And most businesses would say that their customers’ experiences are extremely important to them. CRM isn’t always a top focus for many businesses when it comes to social media.

Improved Product Marketing with Social CRM Strategies

Focused and Certified: Megan Tuano — From Admission Counselor to 5X Certified Associate Consultant

Megan Grace Tuano was working as an Admission counselor at the University of California Berkely for their Masters in Data Science program when a relative suggested to her to start Salesforce. Today, Megan is a content creator and a 5X certified Salesforce Associate Consultant at Slalom, and shares with us what her hardest certification was to date, why communication skills are crucial to her job, and also gives helpful advice for those preparing for their own Salesforce certification exam.

Focused and Certified: Megan Tuano — From Admission Counselor to 5X Certified Associate Consultant

Reasons Why Nonprofits Need a CRM

Do nonprofit organizations really need to invest in a CRM software to maintain contact data, given the hurdles, pivoting, and re-prioritization that COVID has brought about? Yes, in fact Salesforce’s CRM for Nonprofits — Salesforce Nonprofit Cloud — is currently being utilized by organizations like the Healthier Kids Foundation, the Canadian Cancer Society, the ADL (adl.org), and the Great Ormond Street Hospital Charity.

Reasons Why Nonprofits Need a CRM

Salesforce CRM for Startups

Salesforce is widely-regarded as one of the preferred CRM solutions for new companies and small businesses with its simple out-of-the-box solution, broad array of functionalities, and a great reputation in the industry.

Salesforce CRM for Startups

Is a career in Salesforce a good option in 2023?

Since its launch in 1999, Salesforce has been steadily increasing its coverage. It is used by 150,000 businesses globally, ranging from small businesses to Fortune 500 corporations. According to a press release from Salesforce, almost 9 million new Salesforce positions will be available globally by 2026.

Is a career in Salesforce a good option in 2023?

Focused and Certified: Mohd Fahmin Bin Mohamed Puzi — From intern to 9X certified Solution Architect

Mohd Fahmin Bin Mohamed Puzi started out as an intern at Telcowin, a gold consulting partner for Salesforce in Malaysia. 9 certifications later, Fahmin is currently a Salesforce Engineer/Architect for the same company, and tells Focus on Force why he decided to get as many certifications as he did, what a typical working day for him is like, and why Focus on Force was a huge part of all his 9 Salesforce certifications.

Focused and Certified: Mohd Fahmin Bin Mohamed Puzi — From intern to 9X certified Solution Architect

How not to lose the human touch when using a CRM

How can you maintain a human connection with your customers in a world where everything is digital? Well, with all the hype about CRM and automation, it’s easy to question if customer alienation is a result of automation. If you only use CRM, chatbots, and automated communications, you are likely to lose your customers.

How not to lose the human touch when using a CRM

How does Salesforce CRM improve customer experience?

According to a recent poll, sixty-six percent of Americans are willing to spend more money with a firm if they receive exceptional customer service. If your company isn’t already using the Salesforce CRM platform, you’re missing out on an opportunity to boost sales and enhance the likelihood of repeat customers. In the business world, CRM refers to how you manage your customer interactions.

How does Salesforce CRM improve customer experience?