Zrna Aničić is a Salesforce Admin / Content Editor for Focus on Force. She had been blogging for many years when she made her entry into the Salesforce ecosystem in 2016. With her I.T. background, find out how she stayed motivated to learn Salesforce’s ‘click not code’ concept, what she says was most challenging aspect of the Salesforce Administrator certification, what a day in the life is like for a Focus on Force employee, and even gives advice for those preparing for the Salesforce Administrator certification.

Once a federal agent for US Army, Derek Scott was already working in the construction industry when he was encouraged by a friend to go back to his roots in Computer Programming and to start learning Salesforce. Today, Derek is a 4X Salesforce certified Associate Consultant at Slalom, and shares with us what his goals were of joining the ecosystem, what challenges he faced while studying, why he says he doesn’t know if he could have done it without Focus on Force, and also gives helpful advice for those preparing to get Salesforce certified.

Megan Grace Tuano was working as an Admission counselor at the University of California Berkely for their Masters in Data Science program when a relative suggested to her to start Salesforce. Today, Megan is a content creator and a 5X certified Salesforce Associate Consultant at Slalom, and shares with us what her hardest certification was to date, why communication skills are crucial to her job, and also gives helpful advice for those preparing for their own Salesforce certification exam.

Mohd Fahmin Bin Mohamed Puzi started out as an intern at Telcowin, a gold consulting partner for Salesforce in Malaysia. 9 certifications later, Fahmin is currently a Salesforce Engineer/Architect for the same company, and tells Focus on Force why he decided to get as many certifications as he did, what a typical working day for him is like, and why Focus on Force was a huge part of all his 9 Salesforce certifications.

Swamy C. served in the Indian Army for 26 years and retired as a colonel. During the lockdown, he then started his Salesforce certification training journey, and in August of 2021, got his first Salesforce certification at the age of 60 — and this is just the beginning for this freelance Salesforce Consultant!

Alex Paul is a Salesforce Team Lead for Wursta Corporation. He started his career as a web developer for an agency where he helped code WordPress websites — transforming them from a PSD web template, to fully-fledged, dynamic sites. He eventually got promoted to CRM Team Lead, and eventually, Salesforce Team Lead. Today, Alex is 3X Salesforce certified, and shares with Focus on Force what a typical working day for him is like, how having practical experience is as crucial as being certified, and even gives some useful tips for those preparing for a Salesforce certification exam.

Alexey Bakshaev has been working for Deutsche Bank Technology Center in Moscow, Russia for the past 14 years, and has held numerous positions within the company such as Java Developer, Application Developer, Function Analyst, Lead Function Analyst, Software Engineer, Salesforce Engineer and presently, Lead Salesforce Engineer. Today, Alexey manages a team of six Salesforce Engineers, and shares with Focus on Force why he started learning Salesforce, what a typical working day for him is like, and why the Sales Cloud Consultant certification presented some challenges for him.

Ionut Constantin Sultana is a Salesforce Developer for IBM. After completing his degree, Ionut got his start in Salesforce when he was hired as a Salesforce Administrator at his first job.

Alfonso Luis Maquilan is a Salesforce Consultant working for Deloitte Philippines. After completing his Bachelor of Science in Computer Science degree, Alfonso got his start in software development when he was assigned to the Salesforce Department at his first job. Today, Alfonso has 12 certifications in Admin, Advanced Admin, Platform App Builder, Platform Developer I, Platform Developer II, Javascript Developer I, Sharing and Visibility Designer, Data Architecture and Management Design, Application Architect, Sales Cloud Consultant, Service Cloud Consultant, and Experience Cloud Consultant.

Shortly after interviewing with Focus on Force, Tracey Keitt added another feather to his cap — the Service Cloud Certification. This makes him 5X Certified as of this posting. Find out why this high school Spanish teacher chose to be Salesforce certified; why he says Salesforce is beyond sales, services, and marketing; and why he says his holy grail for studying is a combination of Focus on Force and Trailhead.

3X Salesforce Certified Jeff Weller is a Senior Salesforce Consultant/Business Solution Architect for Breama Inc. in Calgary, Elberta. He got his start a few years ago: looking for work, Jeff moved to the States where a friend of his introduced him to Salesforce. Check out how he is now able to influence an entire Canadian province, why he says being Salesforce certified gives you an edge (even without a college degree), and what skills he says are most important in a Senior Salesforce Consultant.

Marvin Kreck is a Senior Salesforce Consultant for Abilex — a company that caters to midsize companies in Stuttgart, Germany. He’s been involved with Salesforce his entire professional life — shortly after graduating from university, he got his start when his first job required him to implement and roll out Salesforce. Today, Marvin is a 7X Certified Salesforce professional who says that starting a career in Salesforce is one of the best decisions in his life.

Lee Beardshaw is a Salesforce Consultant for Primo Cloud Consulting which helps a number of different businesses implement Salesforce in their systems. He got his start in Salesforce more than a decade ago when he had to implement a CRM system for an international vehicle tracking solutions company. After going through numerous systems, he realized that Salesforce was a cut above the rest.

Vitaly is a Consultant and Business Analyst whose career started in Marketing. After opening his first marketing agency a decade ago, he decided that CRM implementation was a necessity and experimented with various CRM software before finally deciding on Salesforce. A multi-certified Salesforce professional in Admin, Advanced Admin and Platform Builder; Vitaly gives some practical insights on how to empower oneself by being a part of a community.