Salesforce AI Specialist

Certification Guide

The AI Specialist Certification is tailored for professionals who want to leverage the capabilities of generative AI within the Salesforce platform. Those in this role are key to implementing and managing Einstein AI solutions, optimizing business processes with the help of advanced tools like Copilot Builder, Prompt Builder, and Model Builder.

This certification is particularly suited for Salesforce Administrators, Developers, and Architects, who utilize both standard AI functionalities and custom enhancements to drive innovation within their organizations.

Key Facts

The exam is made up of 60 multiple choice questions

105 minutes to complete

The passing score is 73%

There are no prerequisites

The exam is free and the retake is $100 if you are unsuccessful.

This information will assist you if you’re interested in becoming AI Specialist certified and includes an overview of the core topics in the exam.

There are 4 areas of knowledge that are covered by the Salesforce AI Specialist certification.

Objective	Weighting
Einstein Trust Layer	15%
Generative AI in CRM Applications	17%
Prompt Builder	37%
Einstein Copilot	23%
Model Builder	8%

AI Specialist Topic Weighting Chart

AI Specialist
Certification Contents

The following are the core topic areas of the AI Specialist certification and what you’re expected to know:

Einstein Trust Layer

This topic includes the following objectives:

Identify the security, privacy, and grounding features of the Einstein Trust Layer.

Implement and manage the Einstein Trust Layer.

Generative AI in CRM Applications

This topic includes the following objectives:

Given a scenario, identify the correct generative AI feature in Einstein for Sales.

Given a scenario, identify the correct generative AI feature in Einstein for Service.

Prompt Builder

This topic includes the following objectives:

Given business requirements, identify when it's appropriate to use Prompt Builder.

Identify the right user roles to manage and execute prompt templates.

Identify the considerations for creating a prompt template.

Given a scenario, identify the appropriate grounding technique.

Explain the process for creating, activating, and executing prompt templates.

Einstein Copilot

This topic includes the following objectives:

Given business requirements, identify when it's appropriate to use Einstein Copilot.

Explain how the large language model (LLM) identifies and executes a copilot action.

Leverage standard copilot actions and create custom copilot actions.

Manage and monitor Copilot adoption.

Model Builder

This topic includes the following objectives:

Given business requirements, identify when it's appropriate to use Model Builder.

Configure standard, custom, and Bring Your Own Large Language Model (BYOLLM) generative models.

To prepare successfully for the certification exam, we recommend to work through our

AI Specialist Study Guide and AI Specialist Practice Exams

AI Specialist
Study Guide

Every topic objective explained thoroughly.
The most efficient way to study the key concepts in the exam.

Learn More

AI Specialist

Practice Exams

Test yourself with complete practice exams or focus on a particular topic with the topic exams. Find out if you are ready for the exam.

Learn More

Salesforce AI Specialist

Certification Guide

Key Facts

This information will assist you if you’re interested in becoming AI Specialist certified and includes an overview of the core topics in the exam.

AI SpecialistCertification Contents

Einstein Trust Layer

Generative AI in CRM Applications

Prompt Builder

Einstein Copilot

Model Builder

To prepare successfully for the certification exam, we recommend to work through our

AI Specialist Study Guide and AI Specialist Practice Exams

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AI Specialist
Certification Contents