Reading the latest news about Salesforce helps you keep track of new Salesforce features, trends, and best practices. It also allows experts to design up-to-date, high-value solutions, leverage the platform’s native capabilities, and meet client expectations. One of the easiest ways to stay informed is to read blogs where thought leaders share insights, use cases, summarize release notes, and offer advice. As a Salesforce admin, app builder, developer, or consultant,… Read More

Salesforce Developer interviews don’t just test your knowledge and technical expertise, but rather evaluate how you think. With these types of questions, there is often no single, clear-cut answer. And that’s exactly what makes them tricky.  To address multiple aspects of the Salesforce Developer interview complexity, we’ve compiled this article — serving as a real interview prep guide. We’ll cover common tricky Salesforce Developer interview questions and answers, along with… Read More

Introduction: TDX 2025 – the clear start of the agentic era Salesforce TrailblazerDX (TDX) 2025 delivered game-changing announcements that all Salesforce professionals should know. Held between March and June 2025 in San Francisco, Tokyo, Bengaluru, and London, TDX 2025 was strongly focused on AI and the new Agentforce platform.  The event’s messaging made it clear that Salesforce is committed to a major focus on artificial intelligence. The main highlight was… Read More

Why Salesforce Marketing Cloud training is essential for today’s marketing teams Marketing teams face numerous challenges in their work, from personalizing customer experiences to proving the ROI of campaigns. In fact, 85% of B2B marketers report that connecting marketing performance to business outcomes is a significant challenge, while only 32% are fully satisfied with how they use customer data to create relevant experiences. However, Salesforce Marketing Cloud empowers marketers to… Read More

Stepping into the Salesforce developer job market is an exciting opportunity, as this platform commands over 20% of the global CRM software industry. In 2024, the International Data Corporation ranked Salesforce the top CRM provider worldwide for the 11th consecutive year. With global CRM adoption projected to grow at 8.02% annually through 2030, the demand for Salesforce specialists is also set to rise.  Yet, reputable companies aren’t only pursuing senior… Read More

Salesforce Business Analysts (BA) are changing how they write user stories, as new AI features and smarter tools take over tasks that used to need clicks and buttons. With new features that can suggest actions, answer questions, and make decisions based on past activity, many projects are becoming more dynamic and data-driven. As a result, BAs need to think beyond traditional requirements and learn how to design stories that support… Read More

Introduction: Understanding the Q2 2025 Job Market Reality In the not-so-distant past, having “Salesforce” on your resume felt like a golden ticket, but that boom has cooled, and now it’s a race for fewer jobs in a crowded market. During the pandemic tech boom, Salesforce professionals fielded constant recruiter calls and saw rapid pay raises. After years of explosive growth, the Salesforce ecosystem hit a reset in 2023. Widespread tech… Read More

As a Salesforce admin, you’re the backbone of your organization, orchestrating seamless workflows, securing sensitive data, and empowering users to achieve more. The Salesforce Summer ’25 release delivers a suite of innovative tools designed to simplify your daily grind, boost productivity, and future-proof your skills.  At Focus on Force, we’ve curated five must-know features that every certified admin—whether you hold the Salesforce Administrator or Advanced Administrator credential—needs to master. From… Read More

Salesforce professionals will soon see new titles on 35 of the company’s coveted certifications as part of a significant update to its credential program, set to take effect on July 21, 2025. The move is part of a broader initiative to centralize all certification activities within Trailhead Academy and establish a more consistent naming structure across its extensive catalog. The renaming effort spans various roles – administrators, developers, architects, and… Read More