TL;DR for busy humans Agentforce 360 is now the common agent layer across Salesforce. Think design/build/observe in one place, with governance and model choice baked in—so you can prove outcomes, not just ship demos.  Data Cloud → Data 360 shifts focus to usable context (structured + unstructured) for those agents—govern it well, or automations will stumble.  Slack takes center stage: easier Salesforce↔Slack setup and a far smarter Slackbot make “work… Read More

Why become a Salesforce Agentforce specialist  Did you know that Salesforce Agentforce is changing careers faster than almost any other skill? Employers now want professionals who can use Agentforce to connect Salesforce with real, working AI solutions. If you are looking to stand out, building your expertise with AI inside Salesforce is no longer an option, but a requirement. Being a certified Agentforce specialist shows employers that you are ready… Read More

The Salesforce developer salary is very dependable. It varies widely by experience, certification, and region. A Salesforce developer’s responsibilities range from writing code to creating customer experiences. Their input automates workflows, and AI integrations ensure the best return on CRM investment for the business. Meaning their role in the team increases significantly. Thus, the Salesforce developer jobs salary is also subject to change. The expertise in a particular field and… Read More

AI adoption and talent imbalance reshape the Salesforce job market The Salesforce job market in the fourth quarter of 2025 shows mixed conditions. According to Glassdoor data comparison below, the number of vacancies at Salesforce in the US has doubled compared to last year. For job seekers, this may sound like good news, but does it actually mean it’s easier to get hired? Competition remains strong, especially for entry-level roles,… Read More

Introduction: why Dreamforce 2025 matters Dreamforce 2025 runs Oct 14–16 in San Francisco (streamed on Salesforce+). This year’s spotlight is Salesforce’s push toward the Agentic Enterprise with updates to Agentforce, the AgentExchange marketplace, and vertical AI use cases across Health, Retail, Financial Services, and Manufacturing. Image source: Dreamforce The path toward Dreamforce was shaped by TrailblazerDX 2025 and the later presentation of Agentforce 3 in June 2025. Salesforce added capabilities… Read More

Salesforce dropped Marketing Cloud Next in June 2025, and it’s shaking up how businesses connect with customers. This tool isn’t just an upgrade, but rather a whole new approach to marketing.  Built on Salesforce’s core platform and with Data Cloud at its heart, Marketing Cloud Next uses smart AI to turn one-way messages into real conversations. Here’s a look at what makes Marketing Cloud Next special, how it stacks up… Read More

Are you a Salesforce Consultant or planning to become one? Salesforce consultants are already seeing their roles change as AI agents become more common in the systems they work with. Salesforce’s generative AI agent platform, Agentforce, was unveiled in September 2024, replacing the Einstein Copilot AI assistant, and has grown quickly since then. In December of that year, Agentforce 2.0 was released with new ready-to-use skills. Agentforce 3.0 launched in… Read More

In this article, we’ll cover all the essentials for anyone considering the Salesforce certification path 2025 and beyond, from the different types available to what’s included and how to prepare effectively. Why Certifications Matter for Salesforce Developers Being a certified Salesforce developer isn’t just a badge. First and foremost, it’s an undoubted competitive advantage. An industry-recognized certification not only opens doors to higher-paying roles but also potentially speeds up career… Read More