The Rise of Salesforce Industry Specialization: 2025’s Biggest CRM Shift
For years, Salesforce was known as the world’s most customizable CRM. But in 2025, we’re seeing a major pivot: Salesforce is becoming an industry-first CRM platform. Salesforce Industry Clouds are purpose-built solutions tailored to the unique needs of specific industries. Instead of forcing businesses to heavily customize a generic CRM, Salesforce offers ready-to-use applications designed for the nuances of your field whether you’re a university managing student lifecycles or a… Read More
Top 25 Companies Hiring Salesforce Developer Graduates Worldwide
Stepping into the Salesforce developer job market is an exciting opportunity, as this platform commands over 20% of the global CRM software industry. In 2024, the International Data Corporation ranked Salesforce the top CRM provider worldwide for the 11th consecutive year. With global CRM adoption projected to grow at 8.02% annually through 2030, the demand for Salesforce specialists is also set to rise. Yet, reputable companies aren’t only pursuing senior… Read More
Salesforce Consultant Salary: Comparison by Country
Salesforce consultant salaries are mainly driven by increased demand, as businesses often struggle to find professionals who can effectively connect business strategy with tech implementation. Across industries, qualified Salesforce specialists are in great need for filling functional roles. For example, optimizing user experiences and training teams or technical specialists, where they build custom code, API integrations, and data migrations. In every case, their goal is the same: to align Salesforce… Read More
How Business Analysts Can Turn Salesforce User Stories into AI-driven Stories
Salesforce Business Analysts (BA) are changing how they write user stories, as new AI features and smarter tools take over tasks that used to need clicks and buttons. With new features that can suggest actions, answer questions, and make decisions based on past activity, many projects are becoming more dynamic and data-driven. As a result, BAs need to think beyond traditional requirements and learn how to design stories that support… Read More
Salesforce Talent Market Overview Q2 2025: Jobs vs Talents Trends
Introduction: Understanding the Q2 2025 Job Market Reality In the not-so-distant past, having “Salesforce” on your resume felt like a golden ticket, but that boom has cooled, and now it’s a race for fewer jobs in a crowded market. During the pandemic tech boom, Salesforce professionals fielded constant recruiter calls and saw rapid pay raises. After years of explosive growth, the Salesforce ecosystem hit a reset in 2023. Widespread tech… Read More
Supercharge Your Salesforce Admin Skills with Focus on Force: Top Summer ’25 Features Unveiled
As a Salesforce admin, you’re the backbone of your organization, orchestrating seamless workflows, securing sensitive data, and empowering users to achieve more. The Salesforce Summer ’25 release delivers a suite of innovative tools designed to simplify your daily grind, boost productivity, and future-proof your skills. At Focus on Force, we’ve curated five must-know features that every certified admin—whether you hold the Salesforce Administrator or Advanced Administrator credential—needs to master. From… Read More
Salesforce overhauls 35 certification names in major Trailhead Academy shift
Salesforce professionals will soon see new titles on 35 of the company’s coveted certifications as part of a significant update to its credential program, set to take effect on July 21, 2025. The move is part of a broader initiative to centralize all certification activities within Trailhead Academy and establish a more consistent naming structure across its extensive catalog. The renaming effort spans various roles – administrators, developers, architects, and… Read More
Get noticed by top businesses with the five hottest Salesforce certifications
Salesforce certifications remain critical for professionals aiming to advance their careers in a rapidly evolving digital landscape. As Salesforce continues to expand its platform capabilities, specialized certifications help you stay competitive and align with the latest industry demands. There are certain Salesforce certifications that are poised to be the most sought-after by businesses in 2025 and beyond. By familiarizing yourself with them, you will make yourself an in-demand professional in… Read More
Key trends to watch in 2025 to future-proof your Salesforce career
The Salesforce ecosystem is evolving rapidly, driven by advancements in artificial intelligence (AI) and data integration technologies. As businesses increasingly leverage Salesforce’s innovative tools, professionals in this field must adapt to stay relevant. Here are the key trends in 2025 that every Salesforce expert should watch to future-proof their career. Agentforce Salesforce’s Agentforce is transforming workflows across industries with its AI-powered agents. These intelligent agents, built using Salesforce’s AI tools,… Read More
The Salesforce winter release ‘25: key features you need to know about
Now’s the time for tech enthusiasts and professionals to get up to speed with the latest Salesforce winter release. This annual update brings a wealth of new features and enhancements designed to boost productivity, streamline operations, and elevate the overall Salesforce experience. Whether you’re an admin, developer, or end-user, the Salesforce winter release is packed with innovations that can transform how you work. We’ve delved into some of the most… Read More
Why Salesforce Data Cloud is the future of CRM and how you can master it
Salesforce Data Cloud is revolutionizing customer relationship management (CRM) by transforming how businesses access, analyze, and act on customer data in real time. As businesses generate massive amounts of data every second, the need for a unified system that can not only store but also generate actionable insights from this data has become essential. Data Cloud enables organizations to create highly personalized experiences, empowering them to engage customers with the… Read More
Essential Tips and Strategies for Preparing for the Salesforce Identity and Access Management Architect Certification
In today’s rapidly evolving digital landscape, robust identity and access management (IAM) solutions are critical to safeguarding enterprise data. As a Salesforce professional, gaining expertise in IAM through the Salesforce Identity and Access Management Architect certification can significantly enhance your career prospects. Our comprehensive study guide and practice exams are designed to help you master the key concepts and successfully pass the certification exam. Here’s an overview of what you… Read More
The Ultimate Guide to Becoming a Certified Developer in 2024!
We all understand that today’s job market is not as good as it was a few years ago. Due to layoffs and economics in the world, sometimes it’s hard to land the first Salesforce job. So, how can you increase your chances of landing your first Salesforce job, or even changing one role in Salesforce to another? I’m going to answer these questions, based on my own Salesforce journey. So… Read More
Quick Overview of the Salesforce Field Service Consultant Certification
IntroductionThe Salesforce Field Service Consultant certification is a credential sought by professionals aiming to demonstrate their expertise in deploying Salesforce Field Service solutions. This certification involves a detailed understanding of various areas, from managing resources and work orders to scheduling and optimization, each tailored to enhance the functionality and efficiency of field services. For those preparing to take this exam, understanding the nuances of the exam guide is crucial, and… Read More
