Why is CRM Vital to Maximize Customer Engagement?

Talking about the customer service industry, we should know that customer engagement is not only a need; it’s a way of life. Your business thrives on your customers’ relationship with your brand. Customer engagement is the emotional connection between your customer and your business. Highly engaged customers buy more, promote more, and demonstrate more loyalty. Hence, providing a fine quality customer experience is an essential component in your customer engagement strategy.

Why is CRM Vital to Maximize Customer Engagement?

Key Tips for a Social CRM Strategy

The best way to get your social CRM strategy off the ground is by understanding what you want to accomplish. Knowing your goals will help you determine how often you should post and what content to share for maximum engagement. For example, if one of your goals is customer retention, it would be wise to engage with current customers on Facebook and promote offers and deals that might convince them to buy from you again in the future.

Key Tips for a  Social CRM Strategy

A Beginner’s Guide to CRM Systems

A Customer Relationship Management (CRM) system helps manage customer data. It supports sales management, delivers actionable insights, integrates with social media, and facilitates team communication. In addition, cloud-based CRM systems offer complete mobility and access to an ecosystem of bespoke apps.

A Beginner’s Guide to CRM Systems

How to Make a Convincing Business Case for CRM at Your Firm

You know that organizations adopt customer relationship management (CRM) systems with good reason. CRM systems are the conduit to better understanding your clients and their specific needs. And that positions you to align the right people with the correct accounts properly. Just as important, a CRM system captures invaluable details about prospect relationships, such as who within your firm knows the prospect and what conversations they’ve had to date.

How to Make a Convincing Business Case for CRM at Your Firm

Why You Need a CRM Data Cleanup

No one likes clutter, whether it’s in your office, your email inbox, or in your customer relationship management (CRM) software. But, unfortunately, it’s all too easy for junk to pile up unnoticed over time until it’s too late, making you feel unorganized, unproductive, and off-kilter.

Why You Need a CRM Data Cleanup

CRM Optimization Best Practices

It’s no secret that Customer Relationship Management has become a necessity for businesses of all shapes and sizes. With customers demanding more from the companies they choose to do business with, it is essential to have a CRM system in place to keep up with your customer needs.

CRM Optimization Best Practices

Top 10 CRM Trends to Look for in 2021

With the introduction of new CRM platforms, we are predicting that CRM trends will change drastically in 2021. Businesses have been leaning towards cloud-based solutions because they offer more flexibility and scalability than on-premise solutions.

Top 10 CRM Trends to Look for in 2021

Focused and Certified: Marvin Kreck — A Fresh College Grad’s Best Decision

Marvin Kreck is a Senior Salesforce Consultant for Abilex — a company that caters to midsize companies in Stuttgart, Germany. He’s been involved with Salesforce his entire professional life — shortly after graduating from university, he got his start when his first job required him to implement and roll out Salesforce. Today, Marvin is a 7X Certified Salesforce professional who says that starting a career in Salesforce is one of the best decisions in his life.

Focused and Certified: Marvin Kreck — A Fresh College Grad’s Best Decision