Why Salesforce Marketing Cloud training is essential for today’s marketing teams Marketing teams face numerous challenges in their work, from personalizing customer experiences to proving the ROI of campaigns. In fact, 85% of B2B marketers report that connecting marketing performance to business outcomes is a significant challenge, while only 32% are fully satisfied with how they use customer data to create relevant experiences. However, Salesforce Marketing Cloud empowers marketers to… Read More

Salesforce Business Analysts (BA) are changing how they write user stories, as new AI features and smarter tools take over tasks that used to need clicks and buttons. With new features that can suggest actions, answer questions, and make decisions based on past activity, many projects are becoming more dynamic and data-driven. As a result, BAs need to think beyond traditional requirements and learn how to design stories that support… Read More

We all understand that today’s job market is not as good as it was a few years ago. Due to layoffs and economics in the world, sometimes it’s hard to land the first Salesforce job. So, how can you increase your chances of landing your first Salesforce job, or even changing one role in Salesforce to another? I’m going to answer these questions, based on my own Salesforce journey. So… Read More

The skyrocketing demand for Salesforce skills shows no signs of slowing down. With millions of job openings worldwide and salaries consistently on the rise, it’s no wonder professionals are turning to the platform for career advancement. But in this ever-evolving landscape, knowing which skills hold the key to unlocking the highest earning potential is crucial. This blog post dives deep into the latest data to unveil the Salesforce skills with… Read More

In 2025, Salesforce’s integration of Generative AI (GenAI) continues to drive significant interest among businesses focused on enhancing productivity and innovation. This enthusiasm spans from executive suites to various operational teams, albeit with continued awareness and management of AI-related risks. Salesforce’s strategic collaborations with major consultancies like Accenture and Deloitte, along with ongoing enablement initiatives, demonstrate GenAI’s transformative impact on the ecosystem. Importantly, organizations now face a critical need for… Read More

As we plunge into the heart of 2024, it’s crystal clear that the digital landscape is undergoing a remarkable transformation, thanks to the intriguing rise of Generative AI. You know, the wizard behind the curtain that turns data into creativity and tasks into touchpoints of efficiency.

As the digital world undergoes a metamorphosis, the skills we thought were timeless are starting to show their age. It’s like trying to rock out with a Walkman in the era of streaming services. Remember those? Yeah, it’s time for an upgrade.