It is not easy to expand a business. It necessitates increasing sales, but it is more than simply selling a product or a service to current and potential customers. A company can only be profitable if it has a method of efficiently collecting leads that can be converted to loyal customers.

Salesforce is widely-regarded amongst the top CRM software for businesses following careful analysis of various CRM software. They provide everything necessary to make it faster and more efficient to close sales for a business. Moreover, using the correct CRM technology can help your business enhance a variety of processes and activities across multiple departments.

All of these activities have the same purpose: to handle your company’s client connections efficiently, effectively, and seamlessly. However, today’s CRMs provide a wider range of features and services.

With this in mind, you must comprehend the genuine potential of the correct CRM for your company as well as determine which CRM offers the whole set of abilities and functions that your company requires.

Why is Salesforce so widely used and preferred by so many companies?

While most of the other CRMs you’re considering today excel in one or two categories, the best CRM for your organization must suit all of your current and future needs. Salesforce is distinct in that it is a robust platform with well-developed capabilities that cover all bases. For years, its characteristics and capabilities have been critical to the effective operations of both small and large organizations from a variety of industries.

And we know that, organizations require a cloud CRM to handle a wide range of client concerns, from sales and marketing to customer care, in order to streamline operations and save critical resources and time.

What is Salesforce’s purpose?

Salesforce is a cloud-based CRM application that was created to help businesses run more efficiently and profitably by lowering the cost of owning hardware infrastructure. It has a wide range of features across all of an industry’s functional departments.

Here are some compelling arguments for why Salesforce is the best CRM software available.

• Salesforce provides management transparency for companies with what’s going on in different teams.

• They assist a company’s marketing staff in creating and tracking various marketing programs, as well as instantly providing leads to the sales team.

• They maintain track of numerous customer complaints and monitor them for resolution depending on various escalation rules, such as the client’s priority and the amount of time that has passed. This improves customer satisfaction by making sure problems don’t fall through the cracks and go straight to the next level.

• They can be linked to other systems through AppExchange, which is a business app store for Salesforce. This makes Salesforce more powerful.

• Salesforce’s training and support services are far superior to industry standards. With Salesforce customers may quickly get solutions to their queries using the comprehensive online help manual and video walkthrough feature.

You can make an informed decision by knowing these five reasons:

1. It provides a wide range of services.

A multi-platform system is the polar opposite of this. Such disjointed settings lack Salesforce’s efficiency, which is achieved by regular upgrades, daily functions, and other features. Salesforce’s flawless capabilities can benefit both employees and consumers.

Since Salesforce is a scalable system, the size of the company has no bearing on its performance capabilities or features. This one platform may be used by every organization, no matter how small or large it is or what it requires from its CRM. Everything from updating data records to upgrading software and tackling other vital chores can be accomplished smoothly and effectively because the entire system is on a unified platform.

Salesforce’s broad capability continues with its SaaS options. Businesses will benefit from financial savings and more effective internal processes because these solutions are incorporated within the platform. Cloud-based solutions include Sales Cloud, Sales Chatter, and Service Cloud.

Whenever these apps are joined with Salesforce’s other advantages and functions, CRM becomes the ideal business tool.

2. It gives well-planned customization and scalability.

One of the reasons Salesforce succeeds at fulfilling the diverse needs of a wide range of enterprises is its great customization and configuration choices. Salesforce can build a variety of record types to match your team’s various functional demands, and each record type may be customized with custom fields and layouts. Furthermore, the platform may be adjusted at the development level with specific coding to build a genuinely unique solution adapted to the demands of the company.

Each user can personalize his or her dashboard in addition to their records. Simultaneously, the service can be coupled with a variety of third-party systems, including e-commerce and ERP systems. Employees have a better experience and their efficiency goes up because they can change how things work inside the company.

Many other CRMs on the market today require businesses to adapt their operations to fit the CRM’s functionality. Perhaps they will not fully utilize the full capability of an excellent CRM since it does not meet all of their requirements. Salesforce is a great platform because of its scalability and customization choices, as well as its simple functions and design.

With a long-term vision and high-performance capacity, Salesforce CRM Software continues to occupy the largest position in the software business for customer relationship management. Salesforce’s ability to put this ambition into action on the ground has helped them reach the top.

3. It provides better management, support, and marketing.

Though customer relations are cultivated throughout multiple departments in a normal company, sales and marketing teams often contact customers at a much higher level. Salesforce provides a number of features that are tailored to the needs of sales and marketing professionals. Salesforce provides statistics, configurable dashboards, customer interaction tools, prospect and lead tracking, multitasking, and other features.

Social network integration, email integration, and a variety of other role-specific capabilities will appeal to marketers. As you can see, Salesforce is the comprehensive CRM solution your company requires. While the majority of your employees will use the computer interface, this is also a mobile-friendly platform that your team can use from anywhere. 

A custom app can be created to meet your company’s specific requirements. Moreover, Salesforce allows a company’s marketing team to create and track various marketing initiatives in order to assess their success and send automatic leads to the sales team. They handle a variety of client issues and track them for resolution using various escalation laws, such as the customer’s importance and the amount of time that has passed. 

Because problems do not pass through loopholes and are escalated directly to the next stage, customer happiness rises. Salesforce provides visibility into what is happening in multiple teams to a company’s leadership through visual dashboards and complete reporting features.

4. It has great data security and safety.

Nowadays, data security is undoubtedly a top priority for all types of enterprises. Data breaches and security vulnerabilities can have a negative influence on a company’s reputation as well as its bottom line. While many other CRMs on the market today have very basic security capabilities, Salesforce was built from the ground up with security in mind.

Securing individual records without limiting access to those who need to see the papers is one of the many security aspects that many firms make use of. Admins can easily grant permission to only those employees that require access to the data files. While this protects data, it also removes the need for an unnecessary number of procedures to securely share sensitive information. 

Nowadays, data security is undoubtedly a top priority for all types of enterprises. Data breaches and security vulnerabilities can have a negative influence on a company’s reputation as well as its bottom line. While many other CRMs on the market today have very basic security capabilities, Salesforce was built from the ground up with security in mind.

Securing individual records without limiting access to those who need to see the papers is one of the many security aspects that many firms make use of. Admins can easily grant permission to only those employees that require access to the data files. This protects data, but it also eliminates the need for a lot of extra steps to securely share sensitive information, which saves time and money.

5. Its acquisitions are strategic and purposeful.

Salesforce has a smart procurement policy in place to help with increased capacity. They’ve been successful in a slew of smart buys as part of their long-term objectives. Salesforce CRM software used strategic acquisitions to help build the marketing cloud, which is a huge eco-marketing system.

What can smaller businesses learn about Salesforce?

Salesforce gives small businesses the authority and functionality of a company-level CRM in a package that can be gradually scaled up and updated over time. Investing in the industry standard can help smaller businesses compete on a larger scale by leveling the playing field. While simple CRM systems can quickly become outdated, complex alternatives like 

Salesforce can help your small business grow from the ground up. Salesforce’s ecosystem extends beyond CRM services, making it a perfect choice for small businesses looking to build large systems to support multiple departments. It is poised to offer a wide range of cloud apps and services in order to address the insatiable demand for cloud technology. 

And one thing is for sure, in the CRM software industry, they are expected to help you and your business grow at a rapid pace.

Martin Gessner

Martin Gessner is the Founder of Focus on Force.

He has spent over 10 years working in various Salesforce roles including business analyst, project manager, consultant and solutions architect. Along the way he has earned twelve certifications, published "The Salesforce Career Playbook", and helps Salesforce professionals learn more about Salesforce, develop their career and prepare for certifications.