Salesforce is one of the most popular CRM platforms in use today. One reason it’s so popular is that Salesforce offers a ton of integrations and customization options for their customers. So, for example, if you need to integrate with your company website, you can do that easily with this platform.
Table of Contents
- 1. Focus on customer success.
- 2. Grow your sales, service, and marketing with solutions specifically for small businesses.
- 3. Use a platform that grows with you.
- 4. Get cutting-edge technology and innovation with Salesforce, guaranteed.
- 5. Scalability & Customization
- 6. Multitenant architecture
- 7. Partner ecosystem
- 8. Security
- 9. The advantages of Salesforce cloud apps
- 10. Packed with features for market and salespersons
- 11. Salesforce has a sterling reputation
- 12. Salesforce offers a high-quality product
- 13. Salesforce boasts a powerful ecosystem
- 14. Salesforce’s pricing model is relatively unique
- 15. Salesforce gives back.
- 16. The world’s most important companies work with Salesforce
Another reason people like using Salesforce is because they have such an easy user interface to navigate through. If you’re looking for a CRM with all these cool features and will work well for your business, I would recommend trying out Salesforce!
Focus on customer success.
Salesforce was founded on a simple principle: to help our customers succeed. That principle has formed the basis of our business model, underscoring a culture of constant innovation throughout our organization.
They’ve built an entire ecosystem around customer success and packed it with teams of customer success managers, program architects, a broad network of partners and independent software vendors, and a vibrant and active Success Community.
What’s more, they work with you to keep delivering value, even as your business grows and changes. From their customer success managers and consulting programs to our certifications program and Trailhead, they’re dedicated to helping you get the most out of your Salesforce investments.
Grow your sales, service, and marketing with solutions specifically for small businesses.
Salesforce provides the leading tools that help small businesses find customers, win their business, and keep them happy for life. They make it easy to connect your systems so you can build closer relationships with customers and grow your business faster than ever.
Because they deliver cloud-based solutions, Salesforce requires none of the upfront cost of its on-premises competitors. There’s no need for expensive hardware installation or IT support so that an entire company can get up and running on Salesforce fast.
Maintenance happens automatically. And if an issue arises, a support technician investigates the problem in a matter of minutes, not days. This means less downtime, cheaper maintenance, and more time spent growing the business.
Use a platform that grows with you.
Small and midsize businesses need to be sure their technology will scale with growth. With Salesforce, it’s easy to add users and functionality in just a few clicks. Wouldn’t you rather grow your business on a single, secure, and scalable platform that’s easy to customize and upgrade without anything breaking?
Salesforce is the complete CRM solution we call Salesforce Customer 360. By connecting every part of your business in Salesforce, you’ll get the single, unified customer view you need to deliver success to every customer at every stage of your company’s growth.
Get cutting-edge technology and innovation with Salesforce, guaranteed.
Salesforce is dedicated to leading the CRM industry and defining the future for many industries.
Product upgrades, new features, and groundbreaking technology (like artificial intelligence) are rolled out to all users automatically and effortlessly, three times each year for free. In addition, Salesforce’s innovative and secure cloud technology enables users to keep improving so your business can move faster than ever.
Scalability & Customization
CRM software is an investment. Not only should it take care of a business’s current requirements, but also of future needs as well. And every company that makes such an investment requires THAT assurance. That is exactly what Salesforce is capable of doing. So, whether it is looking after a company’s current customer relationships or looking after a customer base that builds over the next five years, Salesforce has the capacity and ability to scale up.
Every business has its own needs, which is the same as a business’s customers. Not only is Salesforce scalable, but it can be customized to fit the unique needs of a business. According to Salesforce statistics, 86% of consumers admit to personalization playing an important role in purchasing decisions.
Salesforce makes it possible for businesses to personalize emails that are sent out to customers. Salesforce also takes the unique purchase history of every client into consideration. With the Salesforce App Cloud, businesses can create and run all of their personalized applications.
One of the major advantages of Salesforce is that its performance does not vary between large or small clients. Every business client – big or small, has the advantage of having access to one infrastructure and one platform. That means all customers have common networking, hardware, and software platform. The multitenant architecture also ensures that updates and upgrades are instantaneous, without any requirement of customer intervention.
When you become a Salesforce AppExchange partner, you will have access to the widest range of free and popular apps. You can also develop apps for Salesforce and market these as well. Furthermore, you have access to a wide range of tools, allowing you to find the tools you require easily.
One of the most important aspects of businesses that use CRM is data security. Therefore, data security has been one of the focus points of Salesforce right from the beginning. This is very important as many CRMs do not pay attention to security issues related to a business’s data. Salesforce, however, has pre-installed security features that allow business owners to decide who within their organization can access their data, making this a very reliable and secure software.
The advantages of Salesforce cloud apps
Salesforce offers several innovative SaaS solutions that enable businesses to use a common platform. This, in turn, works out less expensive. Businesses can ensure their sales efforts improve several folds, and even their communications are better-enhanced through the different Salesforce cloud offerings. These cloud offerings are Sales Cloud, Service Cloud, and Sales Chatter. Sales Cloud is a feature-packed, tools-loaded platform that takes care of everything customer-related, from contact management to sales pipeline monitoring and leads nurturing to performance analytics.
Packed with features for market and salespersons
Salesforce is so popular because it is packed with features like no other CRM software. Features such as contact management, workflow creation, task management, opportunity tracking, collaboration tools, customer engagement tools, analytics, and an intuitive mobile-ready dashboard. Along with these features, there are features designed for marketers such as social media integration, marketing leads monitoring, and email integration. For salespeople, sales forecasting, sales communities, and sales lead monitoring are all helpful features.
If you think of implementing Salesforce in your organization, you can get in touch with SalesFix – a reliable and affordable Salesforce implementation, integration, and servicing company.
Salesforce has a sterling reputation
Salesforce has earned a reputation as an industry leader in the cloud computing and social enterprise software-as-a-service spaces. The company’s name is one of the most recognizable globally and has become synonymous, in the minds of many, with CRM. “CRM” is even the symbol for Salesforce’s New York Stock Exchange ticker! In addition, Salesforce has received numerous accolades and awards for its products and services, including being named the #1 CRM provider by International Data Corporation for five years running.
From Spotify to Adidas to Toyota and many more, Salesforce provides CRM software for some of the world’s largest and most recognizable corporations. But don’t be fooled into thinking that Salesforce is only suitable for enterprise-level businesses. Each Salesforce implementation can be highly customized to meet the needs of any organization, including small businesses and mid-market enterprises.
Salesforce offers a high-quality product
After nearly 20 years on the market, Salesforce CRM is a robust solution that is secure, highly customizable, scalable, easy to use, and comes with a proven track record. In addition, Salesforce is built on a multitenant architecture, which means that all customers — regardless of which edition they purchase — use the same infrastructure and platform.
Salesforce also offers industry-specific capabilities to address the unique challenges businesses face in numerous verticals. These qualities have made Salesforce CRM the CRM of choice for over 150,000 users.
Salesforce boasts a powerful ecosystem
In addition to a stable, powerful solution, Salesforce also has an expansive ecosystem consisting of customers, developers, and partners. The Salesforce Success Community enables customers to connect, ask questions, and provide feedback to the company. In addition, AppExchange, Salesforce’s application marketplace, is both a place for Salesforce developers and registered partners to make apps publicly available and a place for customers to purchase and download apps.
Salesforce’s partner ecosystem consists of independent software vendors, consultants, and system integrators — provides customers with every support imaginable, from software implementation to application development to managed services. In addition, this partner ecosystem makes it easier for customers to find a qualified partner or hire a trained Salesforce administrator.
Salesforce’s pricing model is relatively unique
When Salesforce first entered the market, competitors such as Oracle and SAP charged expensive fixed monthly or annual rates for hardware, software, upgrades, and support. Salesforce shifted the pricing paradigm by introducing a per-user fee billed annually. Since then, more cloud-based business applications have made the switch to a per-user license fee, clearly proving that Salesforce is a leader in its field.
There are currently four editions of Salesforce CRM. The price for each edition includes upgrades — three per year — so you never have to pay extra for innovation. And, speaking of Salesforce upgrades…
Salesforce upgrades are backwards compatible.
For the uninitiated, backward compatibility refers to any software or hardware system capable of using data and interfaces from earlier versions of that system. In this context, it means that, no matter how customized your Salesforce implementation, the periodic upgrades will never break anything or affect all the hard work you’ve put into your system. This is ideal for obvious reasons and significantly reduces the amount of downtime during a system update.
Best of all, Salesforce automates all upgrades, so you’ll never have to worry about manually updating your CRM.
Salesforce is constantly innovating
As one of the earliest cloud-based CRM solutions on the market, Salesforce was forged in the fires of innovation. However, the company has never lost sight of its origins, with Salesforce business leaders continually looking for new and inventive ways to improve products and services, including forming strategic partnerships, making acquisitions, and investing in product innovation in hot topic areas such as AI (as seen in Salesforce Einstein), Big Data, data analytics, and bot technology.
This commitment to innovation has earned Salesforce praise from peers and industry tastemakers alike. The company has consistently been ranked among the top three companies on Forbes’ annual Most Innovative Companies list since 2011 and was named one of Fast Company’s 50 Most Innovative Companies for 2017.
Salesforce gives back.
When it comes to evaluating potential CRM providers, their philanthropy is probably low on your list — and understandably so. However, if you choose between multiple highly qualified candidates, a provider’s charitable efforts can be a meaningful differentiator.
Salesforce CEO Marc Benioff has been a vocal advocate for multiple causes over the years, from calling on fellow tech company billionaires to help end homelessness in San Francisco, to making sizable donations to children’s hospitals. When he founded Salesforce, Benioff also developed the 1-1-1 Philanthropic Model — a call for businesses to pledge 1 percent of their revenue, product, and employees’ time to nonprofits — and it’s become a key element of Salesforce’s company culture.
Even if CRM provider philanthropy isn’t a top priority for your organization, it can be comforting to know that you’re getting industry-leading products and services and doing some good for the world at the same time.
The world’s most important companies work with Salesforce
According to figures from 2018, Salesforce offers services to 99 of the 100 companies on the Fortune 100 list, while globally, as mentioned, 150,000 companies use Salesforce’s CRM platform to improve their business.
Salesforce customers include all kinds of companies from all industries, with names such as German telecom giant T-Mobile, US logistics company Western Union and internationally renowned sports brand Adidas standing out.
These six points reflect Salesforce’s success:
- Its customers’ success measures Salesforce’s success: “grow with the partner who puts your success above all else.”
- Transfer your business to the Cloud: a secure setting and infrastructure so you won’t have to shell out hardware.
- Cutting-edge technology: building a successful business requires the best technology. Salesforce offers three annual reviews with new features that include analytics, IoT and artificial intelligence.
- Enjoy a 360º view of the customer: by connecting systems and databases and bringing together all the data received from customers, Salesforce enables businesses to find a large amount of information in a single place.
- Solve problems with integrated apps: With AppExchange, Salesforce provides more than 3,000 integrated apps for direct use.
- Run your business from your mobile: Salesforce’s mobile app lets you manage all your activities – from meetings to reports – from your smartphone.
- 7 common mistakes to avoid when using Salesforce
- The Top Features of Salesforce Customer 360
- 5 Tips for Optimizing your Salesforce CRM
- Tips For Making the Most of Your CRM in Your Marketing Efforts
- Social CRM (sCRM): Why Your Business Strategy Needs It
- What is Salesforce Commerce Cloud And How Can It Be Used in E-commerce?
- My experience volunteering Salesforce skills for a non-profit
- Tips for Salesforce Release Managers to Ensure Successful Deployments
- The Impact of Effective Customer Relationship Management
- The Supreme Importance of Backups
- Email & CRM: Marketing Automation and Personal Sales Follow-Ups
- What the Salesforce Mobile App Can Mean for Your Business
- 10 Salesforce CRM Features Your Business Should Be Using
- Why Do CRMs Fail?
- What is an All-in-One CRM?
- CRM For Business Growth in 2022
- Important Steps to Rolling Out a New CRM System
- Improved Product Marketing with Social CRM Strategies
- Reasons Why Nonprofits Need a CRM
- CRM For Customer Retention: Importance & Strategies
- Salesforce CRM for Startups
- Is a career in Salesforce a good option in 2023?
- How not to lose the human touch when using a CRM
- How does Salesforce CRM improve customer experience?
- Using Salesforce CRM to polish your sales pitch
- Bad CRM Data and how it affects your business
- How to convert leads into opportunities with the right CRM software
- A CRM-Powered Company Website: Why You Should Build One
- Top 5 Reasons Why Salesforce is the Best CRM
- Salesforce Knowledge Quick Start Guide
- Using your CRM for purposes other than sales
- Salesforce Training, Is It Worth It?
- What Issues Does Salesforce Solve for its Customers?
- What does Salesforce do?
- What is Apex?
- Is Salesforce The Most Popular CRM?
- What is Salesforce?
- Why is Salesforce so popular?
- Why Salesforce Is A Valuable Tool For IT Companies
- Why It’s Important to Learn Salesforce in 2021
- Why Do Small Businesses Need CRM?
- What is the CRM process?
- What Is the Difference Between Analytical and Operational CRM?
- What Companies Use CRM?
- What is a CRM workflow?
- What is CRM in banking?
- What is Operational CRM?
- Why is CRM Vital to Maximize Customer Engagement?
- Key Tips for a Social CRM Strategy
- How to Choose the Right CRM Software for Your Business?
- A Beginner’s Guide to CRM Systems
- How to Make a Convincing Business Case for CRM at Your Firm
- 5 Telltale Signs It’s Time To Change Your CRM System
- How Training Your Staff In A CRM Will Save Time & Money
- Why You Need a CRM Data Cleanup
- CRM Optimization Best Practices
- The Importance of a CRM: Why Your Company Needs a CRM to Grow Better
- Top 10 CRM Trends to Look for in 2021
- B2B vs B2C CRM: Comparison of the Difference Between Them
- Managing Your CRM: Time-Saving Tips to Boost Productivity
- Crucial Tips for Successful Migration to a New CRM System
- What Are CRM Skills For Developers?
- How CRM Software Increases Productivity & Profit
- Switching CRMs and Looking For A Hassle-Free Transition?
- Features to Look for in a CRM Solution
- How to Become a CRM Developer?
- Maximizing ROI from Your CRM
- Crucial Things You Need to Know About CRM
- Efficient CRM workflows
- CRM Trends – What to expect in 2021?
- Why Is a CRM Important?
Salesforce Certification Courses
- Salesforce Administrator Certification Practice Exams
- Salesforce Administrator Certification Study Guide
- Salesforce APP Builder Certification Practice Exams
- Salesforce APP Builder Certification Study Guide
- Salesforce Advanced Administrator Certification Practice Exams
- Salesforce Advanced Administrator Certification Study Guide
- Salesforce Sales Cloud Certification Practice Exams
- Salesforce Sales Cloud Certification Study Guide
- Salesforce Service Cloud Certification Practice Exams
- Salesforce Service Cloud Certification Study Guide
- Salesforce Service Cloud Certification Practice Exams
- Salesforce Service Cloud Certification Study Guide
- Salesforce Experience Cloud Certification Practice Exams
- Salesforce Experience Cloud Certification Study Guide
- Salesforce Platform Developer 1 Certification Practice Exams
- Salesforce Platform Developer 1 Certification Study Guide
- Salesforce Platform Developer 2 Certification Practice Exams
- Salesforce Platform Developer 2 Certification Study Guide
- Salesforce Sharing and Visibility Designer Certification Practice Exams
- Salesforce Sharing and Visibility Designer Certification Study Guide
- Salesforce Data Architecture and Management Designer Certification Practice Exams
- Salesforce Data Architecture and Management Designer Certification Study Guide